Bachelor's Degree In Business Management – Bachelor of Business Administration (BSBA) is a 4-year course that provides professional business and management education for those who want to be an entrepreneur or professional in any field of business such as economics, finance, human capital management. and marketing. Prior to the concept of the project in 2009, the institution initially offered a Bachelor of Science in Commerce as recognized by the government No. 28, with major specializations in accounting, economics, finance, management and marketing.
Under the mandate of the Commission on Higher Education (CHED) Memorandum (CMO) No. 39, series of 2006, the BSBA program in 2009 offered major expertise in operations management, marketing management, human resource management and development, financial management, business economics. , business management, internal audit, and legal management.
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The program curriculum has been revised many times in 2012, 2014, and in 2018 to better address the needs of the industry, revise the specialized curriculum, improve the content of both specialized and elective courses, and improve the common curriculum with other existing courses. Improve efficiency and management of teaching.
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Due to the implementation of K-12 programs for basic education in the Philippines, CHED drafted new policies, standards, and guidelines (PSGs) for higher education programs, including business administration under CMO No. 17, series of 2017. Under this new assignment, the current BSBA program prepares graduates for management and administrative responsibilities in various enterprise settings, from small businesses to local and multinational units, regardless of organizational structure.
BSBA currently offers five (5) specializations, namely Economic Law, Entrepreneurship Management, Financial Management, Leadership and Human Capital Management, and Marketing Management. Students must complete a total of 168 credits including 600 hours of internship.
The BSBA program has received Level IV accreditation status by the Philippine Association of Colleges and Universities Accreditation Commission (PACUCOA) and has been recognized by CHED as a center of development since 2015. The program has a total of 67 graduates and 2,307 students. Students register as 2
BSBA graduates are classified under Level VI (Baccalaureate) of the Philippine Qualifications Framework (PQF) with qualification code number 60413, as well as the ASEAN Qualification Reference Framework (AQRF).
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The program welcomes interested students from all high schools who have passed the college entrance exam.
In implementing the vision to be the preferred business school in Asia, we will produce business professionals with the ability to make critical and strategic decisions, while using effective communication skills, data analysis, digital literacy, public relations skills, and leadership skills.
BS Business Administration students are expected to achieve the following learning outcomes upon completion of the program (please click on each PELO for more information):
Demonstrate basic knowledge of accounting, business analysis, business law, economics, finance, management science, management and organizational behavior, and marketing in the application of concepts, theories, business models, and workplace ethics.
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Evaluate business problems from the perspective of multiple business disciplines and propose appropriate and rational solutions using appropriate technology, data and analytical tools.
Identify business information needs, analyze data sources, and evaluate substantial data that can be used in business situations where ethical practices and evidence are necessary to guide appropriate courses.
Communicate effectively in a variety of domains including writing, speaking, listening, and reading in a business context, and defend sound recommendations to decision makers based on appropriate evaluations and persuasive oral presentations.
Use appropriate interpersonal and group theory to work effectively by understanding and recognizing diversity, unique cultures, and interpersonal and group interactions to better inform, persuade, and influence others.
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Demonstrate global awareness and commitment to citizen participation by using business knowledge to create and support higher standards of living and quality of life for communities while recognizing environmental, technological, social and economic sustainability frameworks.
The first two years of the BSBA track all have the same curriculum that focuses on the theoretical and conceptual foundations of important functional areas in business administration. The teaching-learning activities consist of interactive discussions, individual and group case studies and presentations, lecture series by industry partners, and research on the latest developments in management theory and practice.
Each course is managed by professors with industry experience if not industry practitioners or entrepreneurs. In the 3rd and 4th year of study, students must choose a specific course to attend 8 special courses and 4 special courses which students can choose freely without being limited to a specific course. Students will have more flexibility to choose options that match their professional interests and career plans, in line with available industry opportunities. There are fifty-eight selections available and will be managed by industry experts and practitioners.
These elective courses aim to increase student engagement and increase opportunities to interact with industry experts, mentors, and gain industry certification through certification, seminars, workshops, and training. These opportunities allow students to enhance their skills and abilities in their chosen field. BSBA has improved its alignment with programs offered by partner universities abroad. This semester will be dedicated to 600 hours of internship with renowned industrial partners, consisting of leading companies in various industrial sectors.
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In addition to academics, students are encouraged to develop self-care strategies and a sense of social responsibility through the Health and Recreation Program (WRP) and the National Service Training Program (NSTP). The NSTP course exposes learners to community and extension work while the WRP offers a variety of short courses designed to develop their physical and mental fitness and promote awareness.
The BSBA program prides itself on a variety of teaching and learning strategies. We carefully evaluate the needs of our students and recognize the needs of the industry to design effective learning activities.
Following the university’s educational philosophy and learning paradigm, the BSBA program uses active and collaborative teaching-learning methods designed to empower students such as project activities, oral presentations, business simulations, and industry activities.
Active learning best addresses the deep-seated problems in passive learning environments, one of which is the lack of teacher-student interaction. Some of the pedagogies used include simulation exercises, role playing, group exercises, the use of video presentations, gamification, and watching related films, critiquing, and discussion.
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For example, business students go through business planning, where they work in groups to come up with new product ideas and start businesses. The first part involves brainstorming and market research to create or innovate new products, while the second part involves developing a business plan to cover management, technical, marketing and financial aspects.
Internships are also part of experiential learning, where students spend 600 hours working with an organization or company of their choice.
The university’s industry partners also offer alternative certification programs and other training opportunities to business students for a small fee. Students who complete these programs and pass the corresponding evaluation will become full members of industry organizations that have the right to use titles such as Associate Human Resource Professional (AHRP), Certified Marketing Professional (CMP), and Certified Finance. Analyst (AFA).
Principles and concepts of management and business administration are discussed through intensive discussions, interactive lectures, case studies and research. Lectures are the mode of delivery of choice under this method.
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The BSBA program provides students with the ability to see various aspects of business management and industry practice through different perspectives and perspectives. One such strategy under this approach is team teaching or cooperative teaching conducted for BA core courses, where teachers discuss the best ways to enhance course content, or alternate some classes.
The interdisciplinary approach combines the diverse expertise of our teachers while giving students the opportunity to learn about certain topics from different angles and perspectives.
BSBA integrates and uses various learning management systems (LMSs) for business simulations and other tasks. Due to rapid changes in technology, the program has adapted to this environment and encourages ubiquitous learning through online resources, classrooms, and modules.
Through LMSs such as Canvas, Connect, MindTap, and MyLab, programmatic instruction is easily implemented through modules with pre-defined activities and functions. These programmed instructions have functions built into the algorithmic system to determine how much reading or studying students need to do to answer their assessments correctly. For example, when Connect Smartbook identifies an incorrect answer on an assessment, it also displays a specific page for students to review to answer it correctly.
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The program also uses Canvas, the university’s official LMS and a globally recognized platform among leading educational institutions around the world.
Students in the BSBA program are encouraged to conduct research and feasibility studies. The program also maintains information and content updated with relevance and current industry practices through case studies and other research related to management theory and practice.
Throughout the project, students and teachers freely negotiated their assessment and assessment-related tasks for each subject, especially in their GE courses. As the majority of the department is field practitioners and industry experts, faculty are encouraged to use their experience to develop relevant formative and capstone assessments. These assessments include:
Diagnostics allows teachers to accurately determine students’ personal knowledge and skills before teaching. This helps verify how much students have learned in their core courses, which are usually prerequisites for professional courses. Typically, diagnostic evaluations are done through traditional pen and paper tests
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