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This article was co-authored by staff writer Nicole Levine, MFA. Nicole Levine is a technology writer and editor for . He has over 20 years of experience creating technical documentation and leading support teams at major web hosting and software companies. Nicole also holds an MA in Creative Writing from Portland State University and teaches composition, fiction writing, and zine making at various institutions.
Creating Business Page Facebook
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How To Set Up A Facebook Business Page That Works
This teaches you how to create an official Facebook page for your business or brand using a computer, phone or tablet. Maintaining a business page is a great way to keep in touch with existing customers and attract new ones. After you’ve set up your Page, see How to use Facebook for business marketing.
This article was co-authored by staff writer Nicole Levine, MFA. Nicole Levine is a technology writer and editor for . He has over 20 years of experience creating technical documentation and leading support teams at major web hosting and software companies. Nicole also holds an MA in Creative Writing from Portland State University and teaches composition, fiction writing, and zine making at various institutions. This article has been viewed 197,677 times. Learn how to create a Facebook Business Page to maximize your social media marketing reach and connect with your audience.
With 2.6 billion people actively using Facebook every day, Facebook has become a core component of almost any inbound marketing strategy. But as more and more Facebook features change, so does the process of setting up a Page. Don’t waste another day aimlessly throwing around Facebook trying to figure out how to post your Page. We’ve created this guide to help you avoid wasting time with a marketing asset that should work for you. (If you’re looking for tips and resources on how to use your Facebook Page once it’s up and running, see our comprehensive guide to Facebook marketing). What is a Facebook Business Page? How to Create a Facebook Business Page What is a Facebook Business Page? Your Facebook Business Page is essentially your business or organization’s “real estate” on Facebook. It’s your main Facebook presence – where you’ll post updates, share content from employees and customers, and link when you refer to your business elsewhere on Facebook. Consider your Facebook business page your “home”. Furthermore, your Facebook Page is not a static website. Sure, there will be static elements like About information and Cover Image, but to properly manage the Page, it should be constantly updated with content. But let’s not get ahead of ourselves. First, we’ll walk you through how to create a Facebook business page. We will discuss what to post later. How to Create a Facebook Business Page Create a new page. Add memorable images. Choose a username and assign a CTA. Edit your page information Understand your page settings Follow these steps to get your Facebook page up and running in no time. 1. Create a page. To get started, go to Facebook. In the left menu, choose Pages > Create New Page. This should launch the Page Builder in your Facebook interface. Enter the name of the page and choose up to three categories. Enter a short description – what your business does, the services you provide or the purpose of the page in less than 255 characters. You should see this information populate the right side of the page builder. When you’re done, click Create Page. (Note: I recommend that you select your name carefully. Although Facebook allows you to change your name and URL only once, it is a difficult and tedious process. 2. Add images. Clicking Create Page should not move you from the Page Creator. You’ll see two more prompts added to the left menu: to add a profile photo (170 x 170 pixels) and a cover photo (1640 x 856 pixels). Add a logo or widely recognized image for your profile photo. If you have other social media accounts for your business, consider using the same profile photo to maintain your consistent online presence. For your cover photo, choose an image that represents the purpose or theme of the page You should see these images populate the right side of the page. creator. When you’re done, click Save. 3. Choose a username and assign a CTA. After the previous step, Faceb ook should move you to your Facebook Business Page dashboard, where you’ll manage all other aspects of your Page. This interface can be overwhelming. , so bear with me. F First, choose a username for your Page. A username helps people find your Page in search and allows them to easily tag your Page when posting about your business. Your username also makes up your Facebook Business Page URL. For the example below, I chose @cloverconsignment. So my Facebook Page URL would be https://fb.me/cloverconsignment. Next, click the + Add Action button to add a CTA to your Page. This should be the action you want your visitors to take when they visit your Facebook Business Page. Facebook offers over 10 different CTAs, from Buy Now to Learn More to Contact Us, and some allow you to enter your website to help drive traffic. 4. Edit your page information After setting a username and choosing a CTA, click More > About in the main menu. This will navigate you to your Page Information, where visitors will go to learn more about your organization. Click Edit Page Information in the upper right corner to update this information. There are many fields to update here. Here’s what to focus on: Location: If you’re a local business, enter your business address so visitors can find you. Hours: Brick-and-mortar businesses should include store hours, as some shoppers may check their Page to see when they can visit. Price range: You don’t need to fill in this designation, but it can help you specify the price range of your products and services to target the right buyers. Additional contact information: Enter your website, phone number, and email so visitors can contact you outside of Facebook. This information will also help drive Facebook traffic to your website and products. More information: The description you added in step one should be under “About”. You can add more information to “Additional Information” and write in a mission or vision statement to “Impressum”. 5. Understand your page settings In the left navigation, click Settings at the bottom. The menu on the left will change to more detailed categories, and the interface on the right will list (seemingly) countless options. I encourage you to go through these settings and familiarize yourself with what each can change or update on your Page. In the meantime, though, I’ll unpack some basic settings to get to know them. General > Others Tagging this Page: Make sure this is checked as it will allow others to post and share your page General > Similar Page Suggestions: Make sure this is checked so Facebook recommends your New Page followers and fans. Messages > Show a greeting: Enable this option so that your Facebook Page automatically sends a greeting to your followers when they open Messenger. Templates and Tabs: If you need to rearrange the menu on your Page or the information provided to visitors, you can do so here. Notifications: This section allows you to customize when and how you want to receive page alerts. Set a frequency that fits your social media marketing schedule. Page Roles: Whether or not you’ll be the main Page admin, there may be others in your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include: A PR manager who needs to answer any sensitive questions. A support representative who can help those who ask technical questions. A designer tasked with uploading a new photo ad to the page. What to Post on Your Facebook Business Page Congratulations! Your Facebook Business Page is up and running (as promised). Now it’s time to work… and by work, I mean posting on your Page, consistently. As I said in the introduction, your Facebook page should not be a static website. To manage your page properly, it should be updated with content regularly. Moreover, you should have a good amount of published content before inviting users to be part of your growing community. Who wants to watch a blank page, anyway? When you post to your Page, use a variety of content – images, videos, GIFs, memes, customer shares, or graphics. What images would your audience like to see? What statistics would they like to read? What links would they like to click? Ask these questions to start a Facebook brainstorm. if you
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