Ethics Code Of Conduct Example – The code of conduct has evolved over the last 20 years. Once written as classroom-sized rulebooks, today’s best code of conduct examples are visually appealing, readable, and useful as guides for employees to help them make ethical decisions and do the right thing. Good codes of conduct provide a framework of behavior for individual business professionals, teams, leaders, and organizations regardless of affiliation, level, or geography. They also use advanced technology for easy access, better employee engagement, and instant insights to navigate the gray areas that are inevitable in the new world of work. But what exactly is an example of a “good” code of conduct? To break down the goals into more efficient practices and identify examples of codes of conduct that were effective, LRN reviewed nearly 150 codes of conduct from some of the leading companies headquartered in Europe and the United States. The result of our research, the 2022 LRN Company Code Report, looks at the company codes of the top 40 organizations on the CAC (France), DAX (Germany), FTSE (UK), and S&P (US) stock exchanges. Let’s dig deeper into the nine examples of code of conduct we encountered in our analysis, each of which scored highly on the criteria our report identified as key to an effective code. LRN Code of Construction Code Criteria Definitions Report We used LRN’s Proprietary Code of Construction Assessment Tool to provide a comprehensive, objective and comprehensive measure based on 47 questions that map to eight criteria for code of conduct effectiveness. The criteria are: A tone from the top: An inspirational message from senior leadership that demonstrates commitment to ethical behavior and living the organization’s values. Purpose and Value Orientation: A clear statement of what the company’s values are and how they translate into behavioral expectations for how employees behave with each other, customers and the communities they serve. Application and Administration: Determining who the code applies to and how it is implemented and enforced. Communication: A summary of the reporting channels available to employees and an explanation of the process for addressing concerns raised. Risk Topics: High-level guidance on risks within the organization and the wider industry, along with principles and standards employees can follow to avoid or manage these risks. Knowledge Enhancement: Integrated learning aids—for example, real-life scenarios, ethical decision-making models, links to policies, and links to resources such as tutorials and videos—that are easily recoded. Usability: Make code accessible to all employees with easy navigation, readability, and content structure. Look and feel: Making the code a compelling visual representation of the organization’s brand, including the use of images and graphics to enhance readers’ understanding of the material. The 9 codes of ethics that scored the highest on each measure of effectiveness Below are the corporate codes of conduct that scored the highest on each measure, including examples of codes that show a great mix of all measures and are considered to be fully effective. Scale 1 – A Voice from Above: 3M Scale 2 – Purpose and Values Orientation: Barclays Scale 3 – Implementation and Management: Coca Cola Scale 4 – Speaking: Amgen Scale 5 – Risk Issues: Imperial Brands Scale 6 – Enhancing the Climate of Knowledge: Scale 7 – Usage: Glencore 8 Scale – Look and Feel: Bristol Myers Squibb Overall effectiveness: General Motors, 3M, Imperial Brands Note: Some companies have made adjustments to their code since the initial LRN analysis. A voice from above: 3M Why this code works Leadership’s message is inspirational to employees. The literacy rate is high, which means that the language is accessible to all employees and often avoids legal or technical terms. The code captures the company’s organizational purpose, links to the company’s values, and emphasizes the company’s values throughout. Images and graphics enhance the reader’s experience. What could be improved The Code could add an explanation of how it raises sensitivity to ethics and compliance risks, enhances decision-making, and helps strengthen culture. There may also be an ethical decision-making model that incorporates organizational values in a meaningful way. The code can add to the description of the code’s role in the larger E&C program. The code may provide a more detailed description of the alleged error investigation procedure. Purpose and Values Orientation: Barclays Why this code works The leadership message is inspirational to employees. The code captures the company’s organizational purpose, links to the company’s values, and emphasizes the company’s values throughout. The code has a distinct theme that is specifically related to the organization’s purpose, brand identity, and business activities. Threading is done throughout the code. The content of the code is structured according to the principles of clear and logical organization, with images and graphics that enhance the reader’s experience. What could be improved The Code could make more extensive reference to leaders and supervisors who have additional responsibilities related to E&C—for example, to raise issues, listen, prioritize issues, with an emphasis on their role as the first point of contact. as “carriers” of culture and values. The Code may identify other resources for seeking guidance, raising concerns and reporting violations. It can also provide further helpline details including more information about privacy and confidentiality. The code can add more risk topics depending on the industry and scope of the organization’s work. Also, it can clearly define the business rationale for giving guidance on risk issues. Individual code snippets can follow a consistent structure to aid clarity and readability for the user. Implementation and Management: Coca Cola Why this code works The level of readability is high, which means that the language is accessible to all employees and often avoids legal or technical terms. Tone of voice is included, using the words “we,” “we,” and “our.” The Code expressly applies to all employees, officers, directors and contractors. It makes specific reference to the responsibility of staff to follow the code and the additional E&C responsibilities of leaders and supervisors. There are many resources for seeking guidance, raising concerns and reporting violations. Helpline details are available, along with steps to resolve privacy and confidentiality issues. The code also provides that proven retaliation will result in disciplinary action. The code has a distinct theme that is specifically related to the organization’s purpose, brand identity, and business activities. Threading is done throughout the code. The content of the code is structured according to the principles of clear and logical organization, with images and graphics that enhance the reader’s experience. The code includes navigation and highlights behavioral expectations, important resources, and the underlying principle of each transaction. The code contains Q&A on the script. What can be improved The code may include a leadership message that is concise and highlights the unique aspects of the organization, motivates employees, and relates to business values and performance. Codes can better highlight organizational values, explain their importance, express them in behavioral terms, and integrate them more fully. Talking Up: Amgen Why this code works The code captures the company’s organizational purpose, connects to the company’s values, and emphasizes the company’s values throughout. The Code expressly applies to all employees, officers, directors and contractors. It makes specific reference to the responsibility of staff to follow the code and the additional E&C responsibilities of leaders and supervisors. There are many resources for seeking guidance, raising concerns and reporting violations. Helpline details are available, along with steps to resolve privacy and confidentiality issues. The code also provides that proven retaliation will result in disciplinary action. The content of the code is structured according to the principles of clear and logical organization. The individual recommendations also have a consistent structure designed for readability and clarity of guidance. The code has scripted Q&As and an ethically based decision-making model that incorporates organizational values in a meaningful way. What can be improved The code can better highlight organizational values, explain their importance, express them in terms of behavior, and integrate them more fully. The code may have a different theme depending specifically on the organization’s purpose, brand identity and business activities. The code may have a broader range of risk topics, consistent with the organization’s industry and field of operations. Code can use more graphic design and images to increase visual impact, use more call-out boxes to focus on key content, reduce large blocks of text, and design for a visual style consistent with the organization’s brand identity and improve formatting. Risk Topics: Imperial Brands Why this code works The code reflects the company’s organizational purpose and is linked to the company’s values. In addition, the code explains the importance of the values, describes them in terms of behavior, and integrates them throughout. The Code makes specific reference to the additional E&C responsibilities of leaders and supervisors. The code has a lot of risk issues and the
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