How Do I Advertise My Business – Social media marketing is a powerful way for companies of all sizes to generate leads and leads. People discover, discover, follow and shop with brands on social media, so unless you’re on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Good social media marketing can bring significant success to your business, build loyal brand advocates, and even generate leads and sales.
Social media marketing is a form of digital marketing that uses the power of popular social media to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting whenever you feel like it. Social media marketing requires the development of a strategy with measurable goals and includes:
How Do I Advertise My Business
Social media marketing also includes paid social media advertising where you can pay to get your business in front of more targeted users.
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With such widespread use and versatility, social media is one of the most effective free channels for promoting your business today. Here are some of the specific benefits of social media marketing:
The larger and more active your social media audience, the easier it will be for you to achieve your marketing goals.
As for the above benefits, don’t take our word for it. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here’s what they have in common:
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Now that you know the basics of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap for implementing your strategy. It structures your efforts so you can measure your success and make sure you spend your resources wisely. Here’s how to create a social media marketing plan:
Ready to start social media marketing? Here are some social media marketing tips to help kick start your social media campaigns.
As with other areas of online marketing, when it comes to social media marketing, content is king. Make sure you post regularly and offer really valuable information that your ideal clients will find useful and interesting. It includes:
It also means taking advantage of the various formats offered by social media, including images, videos, stories, live streams, online stores, and more.
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Using social media for marketing allows your business to project your brand image across various social media platforms. While each platform has its own unique environment and voice, the core identity of your business, whether friendly, fun, or trustworthy, should remain the same.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to and respond to those who are interacting with your content – respond to comments, like, share and comment on their posts, start livestreams, post real-time polls and questions to generate discussions, and repost someone else’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform. They all! If you want to stand out in someone’s feed, you need to accompany your posts with eye-catching visuals – photos, illustrations, text turned into art. Content creation tools like Freepik and Canva have templates and features that let you quickly create visuals that look professional, have your logo, and fit your brand.
Social media is a crowded place, so if you want to grab the attention of your audience, you need to post great content regularly. The secret of this? Three R:
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We are always looking for ways to show up in other people’s feeds, but we forget that there is value that can be extracted from our own. Follow your competitors to keep an eye on them, get insights that you can adapt to your own strategy, and identify gaps that can be filled. Subscribe to influencers to stay up to date with trends and learn. Follow brands that share your values or offer great content strategies for inspiration and out-of-the-box ideas.
You cannot determine the success of your social media marketing strategies without data tracking. Google Analytics can be used as a great social media marketing tool to help you measure your most successful social media marketing practices, as well as determine which strategies to ditch. Attach tracking tags to your social media marketing campaigns so you can track them properly. And be sure to use analytics on each social platform to get an even better idea of which of your social content works best with your audience.
Among the many reasons to advertise on social media is that it is a very cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting options, allowing you to focus your budget on exactly the types of people most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:
Speaking of Facebook ads, how does your account actually work? Find out with our free Facebook Ads Performance Meter.
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The best social media marketing platforms for businesses include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here is a brief overview of each one – its user base, core vibes, pros, cons, and content types.
You can get a comprehensive view of each platform here: The biggest, worst, most popular social media platforms and how to use their power.
Facebook is the largest social network in the world and also one of the largest local business directories. People across all age groups use it to connect with friends and family, join groups and forums, find and visit nearby businesses, and subscribe to brands. Facebook is a great social media marketing platform that allows you to:
Organic reach on Facebook is limited, so if you’re looking to generate leads or find a new audience, Facebook ads are your best bet.
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You may not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos on your channel; share, comment and like other videos and follow other accounts you like. In addition, on the main page, you have a themed feed with recommended videos. The key to social media marketing on YouTube is not to try to “go viral” but to add value. Best for:
Even though it arrived on the scene years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached a billion monthly active users in 2018. It is popular for its diverse content formats, including feed posts, stories, livestreams, videos, and IGTV. People use Instagram to follow the influencers and brands they buy from and who support their personal values. Create your Instagram bio and then use it to:
The cost of advertising on Instagram is generally higher than on Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So, in addition to using it to make contacts, generate leads, and share industry knowledge, it’s also a great place to express your company’s culture and build your personal brand in parallel with your business brand. There are many LinkedIn page features you can take advantage of, so be careful when creating your page. LinkedIn is a great platform for:
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Twitter is a beautifully intricate web of quick thoughts, helpful tidbits, and spirited discussions. You should be active regularly on every social media platform, but this is especially important here. Many people use Twitter to get news, follow brands, and get customer service. Be sure to retweet when a client wants to say something nice about you, and don’t forget to answer people’s questions whenever possible. For effective social media marketing on Twitter, you can:
Snapchat isn’t just for teens. Its largest age group (75%) ranges from 13 to 34, and thanks to Snap Maps, geofilters, and a partnership with Gannett, it’s more locally oriented than you might think. While you can’t build relationships on the platform, you can build an audience with funny images and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, reaching one billion monthly active users in just five years. Although it is known for dancing, there are countless popular categories on the platform that continue to grow. Businesses are finding ways to use it as a marketing channel, but just remember that the main reason people use TikTok is for entertainment, so make sure your videos fit that. Use TikTok to:
You can find our roundup of the best social media marketing courses here, but these are of course our favorites. Use them to grow your social media presence through organic and paid methods.
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The LOCALiQ Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to improve.
