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How To Advertise A Lawn Care Business
Want to kick some more lawn? You can contact GreenPal, and we will do the work for you. Or you can use the six steps in this infographic to market your lawn care company. Let’s take a look!
Lawn Care Marketing 101
The six steps you can use to market your lawn care company are; sell your companies benefits, not features, be active on social media, increase your website’s SEO, paint or wrap your car, use flyers and door hangers, and get a lot of deals.
If you want to market your company through your online presence. There are two things you need to do. Be active on social media. And improve your website’s SEO. You can advertise your lawn care company on Instagram, or you can use LinkedIn to find business leads.
You can also improve your website’s SEO by writing amazing articles with tips for homeowners in your area and focusing on local information.
If you want to do a little leg work, consider printing flyers or door hangers. You can keep a box of them in your truck and hang them on the doors of your customers’ neighbors. This will help you get more lawn in one service area. And it will only take you a few minutes.
Lawn Care Advertising Examples That’ll Inspire Your Marketing
Marketing your lawn care company is a great way to grow your lawn care business. And at some point, you might want to do some kind of marketing. So why not start today? This infographic has tons of great tips. And it’s brought to you by Service Autopilot.
<p><strong>Please include a description of this image.</strong><br /><br /><a href=’https:///blog/how-to-market-your-lawn-care-company-like-a-pro-infographic’><img src = ‘https://greenpal-production.s3.amazonaws.com/wFdZ2Y3a9uqn263L5XTEaGnu’ alt=’How to Market Your Lawn Care Company Like a Pro! (Infographic)’ width=’One way to do that is through advertising. By spending money on print and online advertising, you can raise awareness about your business and bring in new customers.
Facebook ads appear within a person’s content or separately. You can target your ads to users of a specific location, which helps the right people see your ads and contact you.
Landscaping Facebook ads consist of an image or video, a headline, and a call to action (such as “Sign Up” or “Get Started Now”) that links to your business Facebook page.
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These beauty ad examples use eye-catching photos, clear messages, and simple goodness to convey their message. They also talk about reviews and deals to build trust in the business.
You can run similar ads on Instagram that link to your landscaping website. Use high-quality photos or videos that showcase your best work and will stand out on Instagram users’ feeds.
This Instagram haircut ad has the same information as the Facebook ad, but the photos are arranged differently to fit the space.
Each social media platform uses different image sizes, so keep that in mind when creating your own national marketing.
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Your marketing budget is based on your profit margins, your annual goals, and the budget set in your lawn care business plan. Here’s how one expert puts it:
If $100,000 comes from 200 customers and I want to grow that by 30%, I need 60 more customers. If I spent $10,000 on advertising last year, I need to spend $13,000 on advertising this year.”
If you are not sure where to start, it is worth spending a little money to try different marketing methods.
You can increase your budget and focus on certain methods when you start to see which ones bring in the highest number of new customers.
Effective Ways To Advertise Your Lawn Care Or Landscaping Business
There are two types of Google ads that are important for lawn care marketing: search ads, and Home Service Ads.
Both of these types of ads appear in Google search results for keywords. They are ranked based on factors such as clicks, budget and competitors.
Home Service Ads appear for people in the same area as these lawn care businesses. They include star ratings and a Google Verified badge to inspire others.
Search advertising includes thelawn care brand, the list of services, and what differentiates the business from competitors. It also refers potential customers to Green Drop’s lawn care website.
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To advertise Home Services, go to the Google Home Services Ads signup page. You can make sure they are available in your area, then create a Local Services Ads profile for your business. The information you enter will appear in your ads.
Search ads are more complicated because there is a lot of text, which you will need to write. Use this template to get started:
This tactic is called direct mail marketing, and it includes lawn care brochures, flyers, posters and door hangers. It is most effective when you include a special limited-time offer that encourages readers to act quickly.
Check out these examples to see what your national flyers, postcards and other direct marketing pieces might look like:
Lawn Care Slogans And Taglines Or Messages You Can Use For Branding, Advertising
Pro Tip: Use a unique ad code for each email campaign. When new customers use these codes to search for their special offers, you’ll begin to see which parts of the ad worked best.
While you’re printing your own flyers and postcards, get some printed business cards if you haven’t already printed them. You may be able to save money by bundling a larger order.
People visit lead generation sites like Angi and Thumbtack to find home service professionals for their projects. You can create a business profile on these sites to help potential customers easily find and book your services.
Here’s what your business might look like when it appears in the search results list on Thumbtack:
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Searchers can choose your business to learn more about you. When creating your profile, include important information that will convince potential customers to like and trust you, such as:
Pro Tip: Your website profile will include customer reviews. So when you are done with the job, always ask the client to leave you a review. Potential customers will choose you when they see how many positive reviews you have.
Place marked sandwich boards on your customers’ lawns while you work. This advertises your business to anyone passing by.
This helps potential customers see the value of your work at a glance, and then contact you to book their services.
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Ask your customers if you can leave small termite marks as well. These should contain the same information as your sandwich boards.
Slogans are short lines of text that convey a message quickly and in a memorable way. Use these ideas as a starting point when coming up with your own lawn care or landscape marketing slogan:
It’s hard to miss the trucks listed by name. When you drive around or park at a customer’s home, potential customers will notice your car and want to learn more about your services.
You can brand your car using paint, decals, or a full vinyl body wrap. A set of simple decals can look like this:
The Absolute Best Lawn Care Advertising Ideas: How To Market Your Lawn Care Business
No matter what your design looks like, make sure your contact information is clear and easy to read. Anyone passing by should understand your message quickly.
Some auto wrap and paint shops will do your painting for you. Some require you to provide your own. These images can be complex, so work with a designer to get the right look and size.
You can order simple decals through any local or online store. Again, the store may make them for you, or you may have to do them yourself.
These are just a few landscaping marketing ideas that you can use to promote your business. Pick a few, try them out, and see which one works best for you. It no longer supports older versions of your web browser to ensure user data stays safe. Please update to the latest version.
Steps To Marketing Your Business Online
Lawn Mowing Flyer – Lawn Mowing Business – Tired Dad Flyer – Tradition and Practice – Kids, Teens, DIY Lawn Care Flyer, Fun, Summer
Mowing the lawn, planting and preparing the ground is an easy and fun way for your child to start a business, exercise, earn money and feel the pride and power that comes from achieving something.
** If you want to make small changes to the text when you receive the final copy, please email me and we can do it!
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Colorful, Professional, Lawn Care Flyer Design For Lakeside Pest Lawn & Landscape By Esolz Technologies
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Great customer service and I found they can help with kids business cards too! We bought a winter shovel for the kids to ride around town. We can’t wait to get them out and help our neighbors, as we start their own small business. I will definitely come back
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