How To Advertise My Lawn Care Business – So you start your own lawn care business. You have the trucks, the equipment and the personnel. Now you need the most important part: the customers. It’s time to market your new lawn care business. It’s not as complicated or difficult as you might think, especially if you have the right partners to help you complete time-consuming (and often confusing) marketing and business tasks.
There are many different ways to promote your lawn care business, from digital advertising to customer referrals to general branding. Everything should work together to present a unified brand image and message so that your business is top-of-mind when customers are ready to sign up for services.
How To Advertise My Lawn Care Business
It is absolutely crucial that your lawn care business has a strong online presence, including a search engine optimized, user-friendly website, digital advertising and social media. Potential customers start searching the web and if they don’t find you there, you’re out of luck. Your lawn care business should have a solid website where customers can learn more about your business and the services you offer (bonus if they can also log into their account to pay their bills and manage their service), be SEO friendly so that you show up in the searches that matter and target your online ads to places where your likely customers will see you.
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The best digital marketing helps you reach the right leads, in the right places, with the right message.
A strong, cohesive brand image makes your business look good…and makes you better remembered. Everything you put out into the world, from your logo to online ads to promotional materials, lawn signs, company forms and even team apparel, should all showcase your unique, professional brand. This will help build community awareness and promote top-of-mind thinking with potential clients.
Satisfied customers are some of your company’s most effective promoters. When leads come in after being referred by family, friends or neighbors, they are much easier to convert. The referral does much of the heavy promotional work. If you make it easy for your customers to refer you, they are more likely to do so. And the chances are higher that the leads will flow in.
A good online reputation is essential. Potential customers will search for you online and they will read the reviews for your business on social media, Google, Yelp and local address book pages. Take every opportunity to ask your current, happy customers to leave reviews for you online, and be sure to stay on top of all reviews – the sooner you respond to and address any negative reviews, the better.
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The short answer: Now. The sooner you start promoting your lawn care business, the faster you will see and convert more leads. Partnering with lawn care marketing professionals like the team at can help you stand out from the competition. They can help you with personalized, professional, logical campaigns designed for your unique business. Start the conversation today to see how partnering with you can take your marketing to the next level! Many or all of the products featured here come from our partners who compensate us. This can affect which products we write about and where and how the product appears on a page. However, this does not affect our ratings. Our opinions are ours. Here’s a list of our partners and here’s how we make money.
Anyone with a garden knows that maintaining it is a lot of work. So it’s no surprise that there are so many landscaping companies out there that help eliminate the need to mow, weed, treat, and do more lawn care yourself.
However, if you are someone who enjoys gardening and the smell of freshly cut grass or a freshly mulched garden is your favorite, you may have wondered how to start your own landscaping business.
Landscaping is booming; and if you live somewhere with a warm climate, you may be able to work most of the year. According to the National Association of Landscape Professionals, the landscape services industry earns $93 billion in revenue each year and employs more than 1 million people.
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If this sounds like the right move for you, read on to find out how you can start your own landscaping business.
Given the range and depth of landscaping – from residential to commercial, maintenance to removal and design to tree care – the economics of starting your own landscaping business is remarkably simple. It can be as simple as renting a lawnmower and knocking on the door.
“My previous business was a lawn care business that I grew out of myself and a push mower to over 125 employees,” says Bryan Clayton, the founder of GreenPal, an online lawn care ordering service that’s a bit like the Uber of landscaping.
“Most customers deal with shoddy and unprofessional competitors,” says Clayton. “Setting up a successful landscaping business is almost easy if you just pick up the phone when your client calls, answer their voicemail immediately and do the work you agreed with your clients.”
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Sounds simple enough, right? But what else can a landscaping business owner do to go beyond the basics? Here are some tricks of the trade when starting your landscaping business.
The first step in starting a landscaping business is acquiring your arsenal of landscaping equipment. Once you’ve decided what services you actually want your landscaping company to provide, you’ll know what equipment you’ll need. Then it’s time to decide whether you want to buy it right away or opt for the cheaper rental option.
For starters, you have the option of renting your equipment or purchasing lower quality equipment. But as your landscaping business grows, so do the needs and costs of equipment – and you could easily spend the same amount of money maintaining low-cost equipment as the price of purchasing higher-quality machines.
“Most landscape contractors will have to spend five to 10 hours a week maintaining their equipment, initially by sharpening blades or changing oil, spark plugs, air filters, fuel filters, and so on,” says Clayton.
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So what are the basics of good landscaping that you should know when starting a landscaping business?
There are a handful of hand tools that any good landscaper should have at their disposal: shovels (such as square mouth, spade, and trench), wheelbarrows, cultivators (such as rear tillers or cultivators), and more powerful items such as chainsaws and drills. But this is not where the real costs lie. The cost of larger equipment may surprise you.
“Most people don’t know this, but the riding lawnmowers you see commercial landscapers using cost more than $12,000 by themselves,” says Clayton.
“Landscape contractors should also buy or finance a decent truck, which costs at least $10,000 second-hand, and a trailer, which costs $5,000+,” says Clayton. “Plus, for landscaping, in most cases you need a front loader, which costs $10,000 to $50,000 on its own.”
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All told, Clayton estimates that landscaping and maintenance companies need to bring between $40,000 and $50,000 worth of equipment to a customer’s property. That’s why you might want to start with rentals — which Clayton says brings installation costs to a more reasonable $3,000 margin — but don’t rely on it forever.
There are a few necessary forms of business insurance that you need to do business at all. The most important is general liability insurance, which covers everything from the cost of repairs to legal fees to damages that must be paid if you or an employee accidentally causes damage. Accidents – like driving the mower over a sprinkler for example – happen and you want to be covered when they happen.
You may also need workers’ compensation insurance depending on the state you operate in, but as Clayton puts it, “Many states require both insurance policies to run a legitimate business, whether you have employees or not.” Employee insurance covers you in the event that an employee is injured on the job, from medical expenses to court costs.
Other forms of insurance that are not required but may come in handy include inland waterway insurance (for coverage of goods damaged in transit), commercial auto insurance (you can’t use your own vehicle for most of what you’re hauling and your personal policy doesn’t cover your commercial vehicles) and commercial umbrella insurance (which expands your coverage in case you’re hit by a major settlement).
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Additionally, if you want to apply pesticides as part of your services, most states have a pesticide charter that must be obtained. Clayton calls this “a very involved process” and doesn’t recommend it until you’re well established in your field.
Before you start running your business, make sure you also have all the business licenses you need for the state you operate in and that you are registered to pay taxes and that you have your Employer Identification Number, also known as called a business tax number.
The rules around what business licenses you need and where to get them vary from state to state, so check
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