How To Create A Google Analytics Dashboard – Every view in Google Analytics comes with a default “My Dashboard”. Learn how to customize dashboards and widgets for the best account overview. Dashboards contain one or more widgets (up to 12 per dashboard) that give you an overview of the KPIs you care about most.
Some of the available widgets can display their data in real time. These widgets automatically update metrics (standard widgets, by comparison, update when you load or refresh your dashboard).
How To Create A Google Analytics Dashboard
Live widgets can only display active users or page view metrics, depending on the widget. The following widget types are available as real-time widgets:
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Another way to link a report to your dashboard is to add it directly from the Google Analytics reporting tool.
The new linked report widget opens on the selected dashboard. Use the widget title link to open the report below.
Linked reports cannot have metric filters or secondary dimensions. If you try to add a report with a metric filter or secondary dimension, you’ll see a warning icon. Hover over the icon to view the warning message. You can still add the report, but it won’t include the filter or secondary dimension.
You can embed only the data view of a report into your dashboard. If you try to add a report that uses another table view (e.g. percentage, performance, comparison, or pivot), you’ll see a warning icon. Hover over the icon to view the warning message. You can still add the report, but it will only display the data view.
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Linked reports show only the first two columns of metrics in your reports. If the report contains more than two metrics, the additional metrics will not appear in the dashboard.
To edit an existing widget, hover over the widget title, then click the edit (pencil) icon. To delete a single widget, hover over the widget title, then click the close icon (X).
You can create an exact copy of a widget using the clone widget link. This is handy when you want to use one widget as a basis for another.
In Google Analytics reports, you can add segments to your dashboard, allowing you to compare and contrast the metrics generated by different user sessions or groupings.
Google Analytics Dashboard
To edit an existing segment, click the segment label at the top of the dashboard. To add a segment, click on the empty label + add segment. You can learn more about segments.
Dashboards are private until you share them. If you develop a dashboard that you find useful to other users of your account, or other Google Analytics users in general, you have several options for sharing it. You can also send a snapshot of your dashboard data via email or generate a PDF file that you can distribute however you like.
Once your private dashboard works the way you like, you can create a copy of it to share with other users. This way, anyone with access to this view can see the dashboard data and add or edit any widgets contained in the dashboard. There is no way to create dashboards
Permission, you can still share your private dashboard by sending it as a template link or adding it to the solution gallery. See below for more info.
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A copy of the current dashboard will now be available to all other users in that view, located in the Shared Dashboards section of the Report Panel.
The share > share link template option generates a URL that you can copy and send to other users, embed in a document or host on a website.
When you share a dashboard via a template, you only share the settings for the dashboard, you don’t share any data. You can send the link to anyone with a Google Analytics account and that person can then import the settings.
The solution gallery allows you to share and import custom reporting tools and assets, such as dashboards and segments, into your Google Analytics accounts.
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When you share a dashboard using Share > Share in the Solutions Gallery, only the configuration of the dashboard is shared. Your personal information and Google Analytics data remain private in your account.
If you need to distribute a snapshot of your dashboard data to people who may not have access to your Google Analytics account, the share > email option is for you. You can send them a personalized email with an attached PDF file showing your dashboard to any valid email account.
By default, recurring emails will be sent for 6 months. The advanced options allow you to change it from 1 month to 1 year. After this period, you will need to set up your recurring email schedule again.
Tip: If you have previously scheduled emails, you will see a link that allows you to add to an existing email. This allows you to send multiple dashboards or reports using the same distribution and timing.
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The Export > PDF option saves a copy of the current dashboard exactly as it appears on screen in a PDF file. You can then embed or distribute this exported view into other documents as needed.
He previously led retail and digital marketing for LEGO Certified Stores and PANDORA. He has experience in PPC, affiliate, e-commerce, travel and news websites. She holds a master’s degree in economic analysis.
You may have seen the message below in your Shopify store settings about setting up the Google Channel app. What should you do when you see this message? Shopify offers a number of sales channels to make it easier for you to sell products on different online channels like Facebook and the Shop app. Google’s sales channel is a little different, as 1) it now also includes Google Analytics 4 (GA4) tracking, and 2) it’s now managed directly by Google. While we work with merchants larger than Littledata, who typically use external apps and agency partners to manage sales channels and analytics, we have received many questions about recent updates. Here’s a first look at what the Google Channel app does and how it compares to other ways to set up Google Analytics 4 (GA4). What is the Google Channel app? Shopify launched the Google Channel app in 2017 to provide stores with an easier way to sell on Google, using Google Ads and Google Shopping. It’s free to install, although of course you pay for the ads 😉 “Sync your products with Google Merchant Center, list products for free on Search, YouTube and more, and even run Performance Max campaigns for a fee.” In the March 2023 relaunch Shopify/Google added tracking for GA4, along with better support for Google PMax (Performance Max) campaigns. Shopify wants to offer you a no-code setup process for GA4, but adding the Google channel won’t “prevent any data disruption” for all stores. [signup] Why Shopify is moving GA4 tracking to the Google Universal Analytics channel – the previous GA version – will stop collecting data on July 1, 2023, so Shopify was under pressure from customers to offer built-in GA4 tracking before this deadline. GA4 is also Google’s preferred way to track conversions in Google Ads and PMax campaigns require conversion tracking (purchases) to maximize cost per acquisition (CPA). I also think Shopify wants to push support for GA4 to Google by moving all of Google’s connections away from their main platform and into a “third party” app. What is included in Google Channel Monitoring? The Google Channel app allows a store to choose a GA4 property and copies most of the ecommerce event tracking available from Shopify to Universal Analytics: Pageviews Productviews (including product name and price) Add to cart Payment initiated Purchase (order completed) [note ] Are you tracking conversions in GA4? Find out in 5 minutes with our free order checker app[/note] What are the Google Channel limits for GA4 tracking? First, the Google channel is designed to work with Google Ads. However, there are many other reasons to use Google Analytics beyond Google Ads targeting: tracking all marketing channels, understanding on-site conversion, payment conversion, product performance, and more. Shopify hasn’t optimized tracking for this. So there are some limitations with events sent to GA: No tracking of product list views or clicks No checkout steps, beyond begin_checkout * No currency fields in product detail views No product SKU reporting No tracking of coupons and discount codes No server-side tracking for accurate orders and revenue No advanced conversions for Google Ads cross-device tracking * In theory, an event is triggered when users add payment information, but we weren’t able to get it triggered in more tests. See a full comparison with Littledata tracking. Second, GA4 tracking is closely coupled with the Google Shopping feed implementation (which has a few bugs, judging by the thirty 1-star reviews from the last month), so while you can just use the GA4 portion of the Google app Channel, you run the risk of interrupting Google Analytics when you change your Google Ads settings. Thirdly, there are no settings to adjust Google channel tracking, so if you want
