How To Create Google Analytics – Google Analytics 4 Features (formerly App + Web) is an updated beta version of Google Analytics tracking. Although there are some similarities between Google 4 Properties and the default Universal Analytics properties in use today, Google Analytics 4 Properties uses an event-driven data model and steps away from many features of Universal Analytics such as its event model grade and focus. period measurements and period-weighted data.
We encourage you to learn the 4 Features of Google Analytics whether you have tracking software or not: event-based reporting is the future of web and app analytics. For more information on the 4 Properties of Google Analytics, check out this in-depth Google Analytics 4 Properties video and overview (including FAQs) by Amanda Schroeder.
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Because this tracking is the future of analytics, it’s a good idea to update the 4 Google Analytics Features in tandem with your current analytics implementation. In this post, we’ll look at how to start implementing Google’s 4 Attributes tracking.
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Google Analytics 4 Properties is built on two existing Google product platforms: Google Cloud Platform (GCP) and Firebase. Google Cloud Platform (GCP) is a large suite of tools that focus on things like data storage and computing, machine learning, and networking, among many other things. Firebase is a mobile development platform.
Although Google Analytics 4 Properties is built on Firebase, Google Analytics 4 Properties collects data directly in Google Analytics (GA). Because of these relationships (many of which are behind the scenes), setting up Google Analytics 4 Properties can be a bit confusing—our steps include:
In this guide, we’ll walk you through all of these steps and we’ve included some FAQs to help with the process!
The first thing we need to do is to set up the new Google Analytics 4 feature. This can be done in one of two ways: either 1.1) via Firebase or 1.2) via GA. We recommend configuring the feature through Firebase, but we’ve included instructions for both configuration options below.
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You can choose to associate your new Firebase project with an existing GCP project. Please note that it is only possible to associate your Firebase project with an existing GCP project if the Firebase project is created from within the Firebase dashboard (step 1.1 below)—not from within the Google Analytics interface (step 1.2 below).
The benefit of linking your Firebase project to an existing GCP project is the option to upgrade your BigQuery deployment to your Google Analytics 4 Properties in the same project as your Universal Analytics data (this is optional, but many of our customers prefer this).
If you have an app, it is recommended to set up a Firebase project first. Contact your developers if a Firebase project already exists (such as using notifications sent by Firebase). If Firebase is already set up in your app for another purpose, you’ll want to use an existing project instead of creating a new one.
A Firebase project will be created if you create a project manually from the Firebase console or if you create an application flow in the GA interface, it will be created behind the scenes.
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If you create an app flow in the GA interface and allow the project to be created behind the scenes, you won’t be redirected to it (you’ll have to go to the Firebase dashboard to find it) and you won’t find it. be able to name it. You can find it on Firebase later if you need it.
If you’ve already created a Google Analytics 4 property in GA without creating a Firebase project first, the Firebase project still exists for your property if you’ve created an app flow. A Firebase project is automatically created behind the scenes when you create a Google Analytics 4 component within GA, if you’re only setting up an application flow. If you need to access your Firebase project, you can find it by going to the Firebase console.
If you created the webflow from within GA only, no Firebase project will exist. This is expected—no additional action needs to be taken here.
You’ll be able to see any app and web data you collect with Google Analytics 4 Properties in Firebase too!
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Although there are paid Firebase products, Google Analytics 4 Properties is free and there is no requirement to use other Firebase products, paid or otherwise.
If you already use Firebase, you can use your existing project! If you don’t currently have a Firebase project and you have an app, we recommend that you create a Firebase project first regardless of whether or not you plan to use Firebase and its products in the future.
If you have an app, it is recommended to set up a Firebase project first. Contact your developers if a Firebase project already exists (such as using notifications sent by Firebase). If Firebase is already set up in your app for another purpose, you’ll want to use an existing project instead of creating a new one.
Creating a Firebase project gives you access to all Firebase has to offer if you want to take advantage of other Firebase products. It also allows product integration configurations not yet available from within Google Analytics 4, such as integrating GA with BigQuery.
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Additionally, if you want to use the BigQuery integration, we recommend that you start by creating a Firebase project regardless of whether you have the app or not because this integration is only available in the Firebase dashboard at this time—better be prepared!
Creating a Firebase project and connecting it to Google Analytics will create 1) a Firebase project and 2) create the 4th Google Analytics feature. To create a Firebase project, go to the Firebase console. Click “Create project:”
Name your project and click “Continue.” In the second of three steps, you have the option to enable GA for your new Firebase project by turning it on! Make sure to enable GA and click “Continue.”
Next, you can select the GA account that you want to connect your new Firebase project to. There is also an option to create a new account if you do not have an existing GA account.
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Once you’ve completed all three steps to create your Firebase project, return to Google Analytics—the brand new Google Analytics 4 feature should be present in the GA account you just selected or created.
To start collecting data, you’ll need to run both Firebase SDKs; when you add apps to your Firebase project from
Screen, you’ll be guided through the steps to install Firebase in your app. Once the SDK is configured, you’ll also need to add tracking code for the app interactions you want to track.
If you already have a Firebase project, you should enable the Google Analytics 4 feature from within Firebase. First, go to Project settings:
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If this integration is already enabled, you don’t need to do this step! The Google Analytics 4 component should already be present in GA if the project was recently created with GA enabled.
Because statistics is part of the basic Firebase SDK, if the SDK is already installed in your app, the setup is complete.
If you haven’t yet added apps to your Firebase project, to start collecting data you’ll need to run the Firebase SDK; when you add apps to your Firebase project from
If you don’t want to set up a Firebase project first, you can create your own Google Analytics 4 component from within GA. Start on the admin page in GA; you can create a new Google Analytics 4 feature in an existing GA account. Click the “+ Create Property” button in the Property column:
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At this point, you need to connect the data flow to the property to populate it with data:
Configuring a data flow will require different pieces of information, depending on your flow type. There are options for iOS apps, Android apps, and web monitoring:
When configuring web data flow, there is an option for “Enhanced measurement.” This is a plug-and-play event monitor that only requires a toggle switch to set up. These scenarios will not require any additional monitoring configuration. You can choose from several frequently tracked interactions:
When you configure the application data flow, you will be guided through the data flow configuration and then directed to add the Firebase SDK. SDK implementation is required for program monitoring:
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After creating your first data flow, you’ll land on the data flow management page where you can see all connected flows, add new flows, and reconfigure existing flows:
Now that we have our new Google Analytics 4 feature in GA to store our data, we need to implement tracking on our app and/or website to start collecting data. Here, we will be using Google Tag Manager (GTM) for that dataset.
Because Google Analytics 4 Properties is a new version of analytics, it has a different type of tag from Universal Analytics. Actually, there are two types of Google Analytics 4 Attributes tag:
To implement Google 4 Attributes tracking, we’ll start by setting up tags in GTM. Select the tag type “Configuration of 4 Google Analytics Properties.” When you select this type of tag, there is one value you need
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