How To Get Discovered Modeling – Great, you want to be a model. Kudos to you for having the courage to take your shot in such a crazy industry. Before you start fantasizing about living it up with Kendall Jenner on the set for Stuart Weitzman or strutting down the runway at New York Fashion Week, we need to have a little real talk. As my lord and savior Lizzo says, the truth hurts and of course modeling isn’t all about going to haute couture and jet-setting glam parties around the world.
For most people (read: us humans without family connections in the biz), modeling is a full-time grind, and if you want to make it to the top, you’re going to have to work your butt off. Along with streaming a
How To Get Discovered Modeling
Marathon, it’s wise to listen to advice from some bonafide experts. I spoke to two people who can take you from aspiring model to full-fledged runway star: Nicholas Butts, a women’s agent with world-renowned Wilhelmina, and Storm Management agent Ollie Innes. These powerhouses always know the secret to getting started, booking gigs, and building a long and successful career. Read these must-know tips on how to become a model before you get out there and work!
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You’ve heard the crazy story of Kate Moss being found at the airport on her way home from a family vacation. It’s true! In fact, Innes tells how many models were invented. Modeling scouts travel the world to find potential youngsters in malls, concerts, airports and even schools. Now, thanks to social media, many models are being scouted on Instagram. So even if you can’t control whether someone spots you on the street, you can put some fire pictures on your Insta.
If you’re not scouted but still want to give modeling a shot, you should find an agency that represents you before booking photo shoots or runway shows on your own. “An agent does all the work of choosing the right images for your book that clients will respond to,” explains Butts. Agencies are always looking for new talent, so reach out or submit for consideration.
Before you do anything and I mean you must, must, check out potential agencies and make sure they are legit. Butts says to check out models.com, affectionately known as the modeling bible. They have a list of approved agencies in each market so you can be sure you are working with the best.
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Paying someone to take headshots for you to show the agency. These professional photos usually cost hundreds if not thousands of dollars, and agencies won’t use them for your portfolio. In other words, they are a total waste of money. Butts says that when you contact an agency, everything you need is yours
If you can’t meet the agent in person and you have to submit a photo online, take a quick picture on your phone and make sure you look like this
As much as possible- no crazy hair, heavy makeup or extravagant clothes. Just simple hair, some light moisturizer and a form-fitting outfit to show off your silhouette. “I sometimes recommend concealer if you have a little breakout,” admits Butts.
When Innes reviews submissions from aspiring models, he’s never looking for anything in particular—not even the classically beautiful. He said you just have to have a cool look that’s cool or interesting and he’ll notice that.
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We’re all too familiar with the stereotype of the under-18, giraffe-like, size-zero model, and while there’s still a huge market for tall, skinny girls, both Innes and Butts happily report the industry is becoming more inclusive of size, age and gender. “I would say 10 years ago, it wasn’t like that,” Butts said. “You see 14-year-olds walking the runway with underdeveloped hips, and now it’s a different story that most clients won’t book a model until she’s 18. I’ve definitely seen it help a model’s longevity. Career.”
Forget all the “don’t feed the models” jokes. Butts is very knowledgeable about maintaining what weight is healthy for models. “Say I have a girl who’s a size 6 and she doesn’t want to be a size 2, that’s fine! I’m going to market her as a size 6 and make sure she stays a size 6 because she’ll probably go down to a 2, but that’s where you run into eating problems,” Butts warns.
You may have your heart set on making it big in New York, LA, or even Paris, but according to Butts, you often don’t choose your city—the city chooses you. Butts managed models who wanted to work in NYC but couldn’t make a single show, but they booked jobs daily in Chicago. You have to be willing to go where the jobs (and cash) are!
If you suffer from what Butts calls “pretty girl syndrome” (um, having a non-existent or worse personality), it’s going to be hard to book jobs, no matter how amazing you are. There are Butts advises the models she works with to say hi to everyone on set, including the assistants and caterer. Being friendly with the entire staff will go a long way and make clients remember you as someone they want to work with again.
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When you’re a model, your body is literally your job, so you have to treat it right! Models work out regularly to stay in shape (you have
And they are constantly taking care of their hair, nails and skin. Don’t be afraid to ask for professional help – working with a dermatologist or fitness trainer can go a long way. “It’s only part of the job, if you want to be a doctor or a lawyer, you need to study and get qualifications,” advises Innes.
Hey, if you love what you do, technically it doesn’t feel like work. When you’re just starting out in the industry, remember that every meeting you take, every opportunity you go to, and every job you want, hundreds of others are hoping to get it too. No time for fatigue. “It’s hard at first but once it clicks it’s like a domino effect,” explains Butts.
Private jets may not be in your future, but plenty of traveling, living in hotel rooms and working long hours sure are. Butts says that while commercial shoots involve a 9-5 schedule, Monday through Friday, if you want to do the runway, you basically have to be willing to work 24/7. Some jobs can last several days and you may end up shooting for 12 hours. Schedules can vary wildly from one show to another.
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Laura is a NYC-based freelance writer. When she’s not airing the latest true-crime docu-series, she’s obsessed with all things Harry Styles, Ronnie and John Mulaney. You can follow her on Instagram @lauraehanrahan
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Wait, what are Linked Influencers? Loki Smart Ways to Get Out of Work Today Women’s Soccer Stars Respond to Equal Pay Settlement The big business of expressing money is as important to these media platform models as their portfolios. So how do you scout on Instagram? Here are the most important tips for you.
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Modeling scouts need to be able to view your profile, so set your personal Instagram account to public view. No need to create a separate business account, just use the one you already have. Create a fine-grained feed, go through your account and delete all inappropriate images, keeping the best ones. Remember the content so that your potential employer can see it. Make sure you have your contact information in the bio, put your email and place of residence so that modeling agencies can contact you.
Modeling agencies are looking for natural talent and they can gain insight into your personality and image while on your Instagram, so be sure to upload content that reflects who you are. Choose photos that highlight your natural beauty and uniqueness, that reflect your life and you in different environments. Focus on pictures that show your personality, body shape and face
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