How To Sell A Lawn Care Business – Russell Jeffcoat, owner of Legends Lawn Care in Blaine, Washington, did more than dream of someday owning a business. He took a decisive step by starting the lawn care business of his dreams, and then, he earned $100,000 in his first year!
Today, he pulls in between $500 and $6000 every time he takes his machines out and works on people’s lawns. Although he started his lawn care business with just $2,000 when he was a senior in high school, it is now a six-figure business.
How To Sell A Lawn Care Business
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In this article, we will go through the exact steps you need to follow to start your own very profitable lawn care business. Lawn care is a $102 billion a year industry, and is expected to grow significantly each year.
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You’ll find out everything you need to know about running a successful lawn care business. This includes tips like innovative ways to design a business plan, rank your website on Google, build long-term relationships with your customers, and more!
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He says that even if you only have a lawnmower and a broom, you can start a lawn care business tomorrow:
That’s all you need to have. So you could be in business for less than $100. Just to start. You can’t just sell a job, say: ‘Okay, I want to trim your bushes for, say, $500. You say (to the customer), ‘I want 50% down.’ So you have $250. You can spend that, say $200 of that, to get a hedge trimmer and a cane. So they already gave you money up front so you can already do the job.
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He started his lawn care business with only $2,000. He bought a $200 blower and a $150 weed eater with that money and kept the rest in reserve.
Soon, he had enough money to buy some of his major equipment with 0% down financing. This included things like a tractor, a tilt deck trailer, and an industrial bush cutter.
Soon, you will have funds to reinvest in your lawn maintenance business. And, remember Russell’s words if you face obstacles:
Suppose you are ready to turn your vague lawn care business idea into a glorious reality. In that case, you will need a business plan.
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You will use your plan as a detailed outline to get you from where you are now to where you want to be. It is essential for every business owner who wants their company to succeed.
Having a business plan will help you achieve your entrepreneurial goals sooner rather than later. It will help organize every detail of getting your business off the ground, exponentially increasing the chances of your lawn care business becoming a huge success.
If you don’t need a bank loan, your business plan can be short, sweet, and to the point.
The traditional business plans are what most entrepreneurs use, and they require a ton of detail and work. They can become so complex and intricate, that they can be several pages long.
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Lean startup business plans lack structure because they focus like a laser-guided missile on only the most essential facts.
They can be completed in sixty minutes or less, and are usually no longer than one page. Here is an example of one.
If you are a detail-oriented person who loves a lot of details, you might want to go with the traditional type. Remember that you don’t have to conform to the format used by every other business on the planet.
Make your own way to put together a lawn care company business plan that meets your needs. When you do that, your plan will be much more useful to you.
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While you don’t need to have any landscaping skills, you will need to learn at least the basics before starting your lawn care business.
For essential services like cutting and edging, you probably won’t need much education. However, as you grow your business and add services, you may need specialized training. You can learn a lot of the information you need from YouTube or in books you can check out at your local library.
These days, you can’t really succeed in business if you don’t create a website. By having one, you will be more visible and generate more leads.
Some people are intimidated by the mere thought of putting together a site. However, today, that worry is unfounded as it is easier than ever for even a beginner to create a great website.
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There are a few essentials that every lawn care business website must have. If you require a license, you should have this prominently displayed on your site to reassure customers and establish credibility.
You should also have a list of specialties to differentiate yourself from all your competitors. Another thing you should take into account are testimonials from happy customers. Another great thing is a portfolio of past work.
Always have your contact information where everyone can see it. Although the main reason for doing this is so that prospects can contact you, the search engines also use it for ranking.
Make sure you have a strong call to action. If you want customers to call you, display your phone number with a “Call Us Now” button above it. If you’re going to generate leads, you could have a “Get Your Free Estimate” button that directs your future customer to a form they can fill out.
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You need strong SEO, so your competitors won’t outwit you. Make sure you’re sending the right SEO signals by prominently displaying your branding and logo on your site.
Your site must also be mobile-friendly. That’s because over half of all local searches are mobile searches.
Choose the right targeted keywords for your business. These are the ones that are going to be the most profitable. Long tail keywords (three words or more) are best to target as they are easier to rank for.
You need to understand the secret behind using the keyword. That is why a user is searching for that particular term.
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For example, if a searcher puts “lawns” into the search box, they could be looking for all kinds of things. Some that come to mind include the history of lawns, how to take care of a yard, or why my lawn is better than my neighbor’s.
But if he types in “best lawn care near me,” you know he wants to hire someone to do his lawn.
A business listing such as “Google My Business” is essential. A GMB listing can help you rank on Google and attract new customers for your lawn care business.
Local backlinks are also important. Ask business partners, local business directories, and local news outlets to link to your business.
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Google Ads is a Google advertising service that allows businesses to display their ads on Google search results pages (SERPs).
It is one of the best ways to advertise online. If used correctly, Google AdWords can double or even triple your customers. It is a very effective marketing strategy if you are trying to get your first customers online.
In other words, you can ensure that your ad is only shown to potential customers. You can filter your audience based on geographic location, age, keywords and other factors.
It’s true that you can start a lawn care business with just a push mower and a cane. However, as you expand your lawn business, you will want to add some or all of the following equipment and supplies:
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If you’re just starting out, you probably want to be a sole proprietor. Most small businesses are sole proprietorships because this is the easiest and cheapest way to start a business.
In a sole proprietorship, you and the business are one and the same. A sole proprietorship is unique among business entities because it is the only one that does not need to register with a state.
The biggest disadvantage of this type of business structure is your personal finances and the finances of the business are the same. Also, as the owner, you are personally liable for any debt.
You will pay business tax on net income. You must also pay self-employment tax, which covers Medicare and Social Security. As this tax is not deducted from your business income, you should make estimated payments on it, which are usually done quarterly.
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If you own a lawn business, you’ll need lawn care business insurance if you accidentally damage a customer’s property. Or, if an angry customer who was less than happy with your work decides to sue you.
The average price of a typical $1,000,000 to $2,000,000 general liability policy for someone who owns a lawn care business is about $50 per month.
However, if you plan to have employees working in your lawn business, you will need to get one to open a business account, apply for a business license, or obtain a loan.
Each state has its own criteria for whether you need to obtain a license for your lawn business.
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To make it more complicated, you may need local licenses as
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