How To Write Goals For Work – Every year I make vague New Year’s resolutions, but this year I decided to try something different. Using the SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goal framework, change your 2022 goal from “read more books” to “read two books a month to reach my goal of reading 24 books before I changed the end of the year. year.” The SMART framework is an effective strategy for creating more specific and achievable goals. Plus, it provides benchmarks against which you can measure your progress—if you have a bigger, more daunting goal, smaller steps can help. Stay motivated. Here, let’s explore what SMART goals are, why they’re important, and how to create your own. What are SMART goals? Why are SMART goals important? SMART goal examples How to create a SMART goal Download this template for free In the business world, the impact of SMART goals continues to grow. The reason successful marketing teams always hit their numbers is because they also set SMART goals. From the template above Use to track and create your SMART goals. What are SMART goals? SMART goals are specific goals that you intend to hit within a given period. These goals must be carefully prepared by a manager and their direct reports to set them up for success. “SMART” stands for the most important features Explains each objective. The acronym “SMART” stands for “specific”, “measurable”, “attainable”, “relevant” and “time-bound”. Any SMART goal should have these five characteristics to ensure that the goal can be achieved and benefit the employee. Find out what each characteristic means below and how to write a SMART goal that exemplifies it. Why are SMART goals important? SMART goals are important to set: they help you work with clear goals, not big or vague goals, and provide a way to measure your success by setting benchmarks for achieving them. Apart from what is important, set a clear beginning and end so that you can stick to it in achieving your goals. Achievable, identifying the criteria that define success, and creating a roadmap to achieve those criteria. If your goals are abstract, if you don’t know what it takes to be successful, or if you don’t give yourself a deadline to complete steps, you may lose focus and fall short of what you want to accomplish. Do SMART goals really work? In short – yes, if done correctly. For example, one study found that 76 percent of participants who wrote down their goals, made lists of goal-oriented actions, and provided weekly progress reports to friends achieved their goals—33 percent more than those who did not. They had unwritten goals. In addition, I surveyed about 300 participants in the United States and found that 52% believed that SMART goals helped them achieve their goals more than if they did not use the SMART framework. Setting unrealistic goals and trying to measure them without considering past performance, too short a timeframe, or including too many variables will derail you. However, these goals only work if they are formulated correctly and the motivation and rhythm of the people working on them are taken into account. Furthermore, your SMART goals can only succeed if the employees working towards them have the means to achieve them. Let’s look at some real examples of SMART goals to paint a clearer picture of what they are. 1. Specific traffic goal: I want to increase my traffic by increasing my weekly publishing frequency from five to eight times a week. Two of us will increase our workload from writing two posts a week to three posts a week, and our editor will increase his workload from writing one post a week to two posts a week. Measurable: Our goal is to increase traffic by 8%. Achievable: Our traffic increased by 5% last month as we increased our weekly publishing frequency from three to five times a week. Related: By increasing traffic, we increase brand awareness, generate more leads, and provide more opportunities to close sales. Time bound: End of this month SMART GOAL: By the end of this month, we will see an 8% increase in traffic by increasing our weekly publishing frequency from five posts per week to eight posts per week. 2. Facebook Video Views Specific Goal: I want to increase my average views per native video by reducing my video content mix from eight topics to five popular topics. Measurable: Our goal is to increase visits by 25%. Achievable: When we reduced our video content mix on Facebook from 10 topics to eight popular topics, our average views per native video increased by 20%. Related: By increasing the average views per native video on Facebook, we’ll increase our social media followers and brand awareness, and reach more potential customers with our video content. Time Bound: In Six Months Smart Goal: In six months, we’ll see a 25% increase in average video views per native video on Facebook by reducing our video content mix from eight topics to five popular topics. 3. Specific email subscription goal: I want to increase email subscribers by increasing my Facebook advertising budget on posts that have historically gotten the most email subscribers. Measurable: Our goal is to increase subscribers by 50%. Achievable: Since we started using this tactic three months ago, our email subscriptions have increased by 40%. Related: By increasing the number of email subscribers, we will drive more traffic, increase brand awareness and lead to more leads for our sales team. Limited Time: In Three Months Smart Goal: In the next three months, we’ll see a 50% increase in email subscribers by increasing our Facebook ad budget on the posts that have historically gained the most subscribers. 4. Webinar Registration Specific Goal: I want to increase registrations for my Facebook Messenger webinar by promoting it through social, email, us, and Facebook Messenger. Measurable: Our goal is to increase enrollment by 15%. Achievable: Our last Facebook Messenger webinar saw a 10% increase in sign-ups just from social media, email and . Related: When our webinars generate more leads, sales have more opportunities to close. Time bound: By April 10th, the day of the webinar SMART GOAL: By April 10th, the day of our webinar, we will see a 15% increase in signups by promoting it through social, email, us and Facebook. Messenger. 5. Landing page performance specific goal: I want our landing pages to generate more leads by switching from a single column to a two column form. Measurable: My goal is a 30% increase in lead generation. Achievable: When we A/B tested our traditional one-column form vs. a two-column form on our high-traffic landing pages, we found that two-column forms converted 27% better than our traditional one-column forms, at 99%. % The significance level. Related: If we generate more content leads, sales can close more customers. Time bound: One year from now Smart Goal: One year from now, our landing pages will generate 30% more leads by changing their form from one column to two columns. 6. Link Building Strategy Specific Goal: I want to increase my website’s organic traffic by creating a link building strategy that will get other publishers to link to our website. This increases our ranking in search engine results and allows us to generate more organic traffic. Measurable: Our goal is 40 backlinks to our company homepage. Reachable: According to our SEO analysis tool, there are currently 500 low-quality links pointing to our home page from other parts of the internet. Given the number of partnerships we currently have with other businesses, and the fact that we generate 10 new inbound links per month without any communication on our part, 40 additional inbound links from a link building campaign is a significant but practical goal. Related: Organic traffic is our primary source of new leads, and backlinks are one of the biggest ranking factors on search engines like Google. If we build links from high-quality publications, our organic ranking will increase, thereby increasing our traffic and leads. Time Limit: Four months from now SMART GOAL: Over the next four months, I will build 40 additional backlinks that point to www.ourcompany.com. To do this, I will work with Ellie and Andrew from our PR department to communicate with publishers and develop an effective communication strategy. 7. Reduce Churn Rate Specific Goal: I want to reduce customer churn by 5% for my company because every customer loss is a reflection of the quality and perception of our services. Measurable: Contact 30 at-risk customers per week and support five new customers daily during their onboarding process. Achievable: Our product offering has just improved and we have the means to invest more in our products
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