Marketing Ideas For Painting Business – Want to know the best places to sell your painting business? Here are some tips on how to make your marketing more effective and attract customers for your painting business, from painting bidding websites to advanced digital marketing strategies for painters.
Whether you have been in the industry for some time or are just starting a painting business, learning how to set up your painting business is a daunting task.
Marketing Ideas For Painting Business
Every company has different capabilities, target audiences and channels. However, many strategies work great for almost every industry. We show you some house painting advertising ideas for your business that you can easily implement and reach many customers.
History Of Advertising
For painting contractors, marketing remains the key to long-term success in all business phases. By combining proven offline advertising examples with digital marketing capabilities, you can grow your painting business and stand out in your local market, allowing you to start invoicing for more paint than you ever thought possible.
When you are new to the business, one of the first marketing strategies in the paint industry is to go door to door. A lot of people don’t do this because it can seem scary or intrusive, but it’s a really effective way to start your business!
One tip is to look for neighborhoods that are part of a homeowner’s association, as these often require their homes to be repainted periodically (usually every 8-10 years).
If you’re just starting your painting business, door-to-door is the best way to increase brand awareness and attract customers. Many business owners are afraid to do this or dare not do it. But that’s only good news because it means more potential for you.
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Aside from the cost of promotional materials such as flyers or business cards, door-to-door marketing is very inexpensive. But, it’s not only free, it’s also very effective because you’re directly involved with your leads.
If the person answers the door, all you have to do is introduce yourself and your company and offer them a free painting estimate.
At every door you knock on, someone is considering repainting the interior or exterior of their home, especially if you go to neighborhoods where homes are 10+ years old.
You can easily find this information on various realtor websites. If they say yes to a free estimate, schedule a return day. This tactic will help you save your first few paint jobs!
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Most people will say “no” to your proposal, but a few will say “yes” as you go door-to-door. What’s more, even those who say “no” now may keep your business in mind for the future.
One of the best parts of technology is that information is always available to you. This will make it easier for you to find new customers! How? You can browse various real estate websites such as Zillow, Trulia and Realtor.com for homes in your service area that have recently sold.
In most cases when a home sells, the buyer chooses to repaint the entire home to start with a fresh look. This will give you a large number of potential customers!
Keep an eye out for homes that have recently sold in your area and send them your marketing materials and promotional offers if possible.
Expect The Unexpected
The best part about this method? You can look at photos in a home listing and pinpoint what services a homeowner may need and provide them with specific information or specialties tailored to their needs.
For example, if all the bedrooms are bright colors, you can share information about interior painting – and quote prices for one room versus the whole house. If the exterior of the house is falling apart, you can send them details about your exterior painting services. Or the kitchen may be looking a little dated and use cabinet painting to freshen up its look.
You may have noticed that the living area has a popcorn ceiling. If your painting company also offers popcorn ceiling removal, you can promote that. Browsing real estate listings allows you to customize the specific materials you send home owners, increasing your chances of getting called by a competitor and winning a contract.
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Once you have a few paint jobs under your belt, you can start doing more visible marketing. One way to do this is with yard signs (aka lawn signs). When you’re painting a client’s house, ask them if you can paint the lawn.
Small Business Marketing
This will give you a few weeks of free advertising and all you have to do is pay for the sign. Make sure the sign is easy to read, with the company name and phone number. Your work will speak for itself, and curious passers-by may call you.
Meet local companies from related industries and start collaborating. For example, local moving services, hardware stores, or home improvement stores may be interested in promoting your services if you do the same for them. Also, reach out to advertisers looking for artists.
Browsing real estate websites isn’t the only way to get in front of new home buyers – you can meet local realtors looking for painters! Building relationships with realtors who help homebuyers in your service area is an easy way to get your name out there.
Your target audience trusts their realtor and they rely on them for help with everything in the home buying process. This includes recommendations for local contractors to help with their home renovation, landscaping, and yes, repainting the interior or exterior of the home.
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Find ways to connect with local realtors and let them know why your painting company is the only painting company they should recommend to their buyers.
You can create custom marketing materials for realtors to provide to their buyers, along with custom promotional offers that are exclusive to the realtor (making the realtor and home buyer feel special).
But how do you start connecting your painting company with real estate agents? Do you have friends or family who are realtors? If so, contact them and their contacts.
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If you don’t know the realtors personally, that’s okay! Call local real estate agencies in your area and spread the word about your services – provide them with important information such as your website and share reviews from satisfied customers.
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Let them know you can get work from their buyers and provide them with materials they may need to promote your business.
Not all real estate agents will be open to promoting your painting company. If this happens, you have two options. The first is to rely on the two other methods of finding houses that need painting that we mentioned above.
Another option is to offer the realtor a commission for any painting job they refer to your company that turns into a sale. Their commission doesn’t have to be a high amount, but having some incentive for the realtor will ensure your painting services are available to all eligible buyers.
However, it is important to remember that a commission offer may not be the best option for a painting company that is struggling or just starting out. Offer this option only when you already have sufficient cash reserves in the bank.
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A popular way to advertise your painting services is to print out flyers, brochures, and business cards and mail them or drop them off at local businesses. Hardware stores and local home/interior design trade shows work best.
Likewise, investing in a vehicle with clear graphics and your company signage will also allow you to be constantly advertising. Even if you are doing the interior of the house, people will walk by and see the truck and think of you when they are about to paint their house.
Sometimes finding a job is all about who you know in the industry. Whether you are just starting a painting business or have been running it for several years, you need to build relationships with the painting trade as well as the construction industry.
You never know when that quick conversation you had at the coffee shop or when that business card was handed to you in the elevator will come in handy.
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If you have a good relationship with other local painting companies, they are more likely to come to you and offer you a painting job that they may not have at the moment.
And the same applies to you! Sharing leads with other paint companies in your area (if there’s a bit of capacity at the moment) will help in the long run if they have to send some your way too.
This isn’t always the best tactic, depending on the types of painting companies in your area, but it’s something to consider.
Likewise, you need to connect with those in the construction industry. If a contractor is building a custom home in your area, that home will need to be painted—and at best, the builder may be working on the whole.
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