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Home / Blog / How to start a small business / Business name ideas: 5 best… Business name ideas: 5 best generators to find the perfect name
Name Idea Business
You might have the perfect idea for a product or service. But if you want to hang your shingles and start reaching customers, you’ll need a name for your business.
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In a world of endless possibilities, choosing just one name for your business can be difficult.
👉 In this article, we’re going to share five business name idea generators that you can use to quickly create a big list of potential business names.
Next, we’ll share some tips on how to validate your business name ideas and choose the right one for your business.
By mixing automated tools with your own qualitative analysis, you can find the perfect name for your business.
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We’ll cover more theoretical suggestions for coming up with business name ideas in the next section. However, I assume that you are mainly here to find a tool that can help you generate a large list of ideas.
So before we go any further, let’s take a look at our picks for the top five business name idea generators: 👇
DomainWheel is a free business name generator that lets you sift through a long list of business name ideas in less than a minute.
It’s super easy to use. All you have to do is enter the main keyword(s) for your business, then DomainWheel will automatically generate a long list of suggestions based on your input.
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A good thing about DomainWheel is that it will also check if your company’s domain name is still available. After all, having the perfect business name isn’t much use if it’s already taken, is it?
Further down the page, you can also get more creative with suggestions based on your keywords with three options: Looks Like, Rhymes With, Random.
Beyond the business name generator, DomainWheel also includes other blog name and brand name generators, as well as other useful tools.
Namelix is a business name generator that uses AI to generate its suggestions. As part of this, you’ll go beyond just entering a keyword and also enter your style and “randomness” preferences.
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In terms of randomness, you can choose between low, medium or high. Low randomness will generate “the most direct name ideas” while high randomness will generate “more varied results”.
For each of the business name ideas, Namelix will come up with a simple logo and also explain how it generated that name (
One thing to note, however, is that Squadhelp’s generator is designed to sell you its premium corporate identity packages. These include domain name, logo, and a few other add-ons.
If you are looking for a premium business name package, this can be a good option. But if you are not ready to spend a few thousand dollars for your business identity, you can use another name generator.
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That being said, it can still be a good source of inspiration even if you don’t choose the exact premium names it suggests.
You’ll start by choosing your general industry – for example, fitness or restaurants. You can also choose multiple industries if that fits your situation.
Then you can choose two or three keywords related to your business idea. The tool will suggest relevant keyword ideas based on your industry, but you are also free to add your own keywords.
Finally, you have the option to choose an emotion that you want to associate with your business name. Here are some examples:
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Once you enter this information, Squadhelp will spit out a long list of suggestions, along with a suggested logo for each.
If you click on a logo, you can open another page with a brief explanation of that trade name. There is also an option to hear the sound of the business name by having it read by a robot voice, which is pretty cool.
NameSnack is a free business name generator that does a good job of coming up with unique and customizable names.
All you need to do is enter a few keywords for your business and choose its general industry. Then NameSnack will suggest a bunch of business name ideas and also check that the “.com” domain is available for each idea.
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Or, if you are in the UK, you can also choose to check if the “.co.uk” extension is available.
In addition to verifying the domain name, NameSnack can also help you create a logo for your business name.
These can cost anywhere from a few thousand dollars to $10,000+. However, the tradeoff is that these are premium names that include the domain name and logo.
Think of them as turnkey business name ideas that will get you up and running right away.
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To use Brandroot, all you need to do is enter one or more keywords. Next, Brandroot will show you a list of suggested names, including a premade logo.
You can also click the heart icon on any suggestion to see more business name ideas like this. Similarly, you can click on the “x” icon to see fewer ideas like this.
Even if you don’t end up spending thousands of dollars on any of these premium name ideas, they can still be a useful source of inspiration to help you find a business name that won’t cost as much upfront. .
👉 If you want to see even more options, you can read our full collection of the best free business name generators.
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While all of the above tools can help you generate business name ideas, you’ll still want to do some manual effort and analysis to validate the suggestions from these tools.
When choosing a business name, you want to make sure it’s something that will resonate with your target audience.
To do this, you first need to really think about your target audience, maybe even come up with user personas.
For example, you might be using a technical term or slang that anyone in your target audience would instantly recognize, but others will have no idea. If you know who your target audience is, that’s great (and maybe even better because it builds authenticity).
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A common example here would be a brand that targets military veterans and uses military slang in its brand name.
Or consider our own name – . For people who have never built a website, “WP” may not make sense. But for people interested in building a WordPress website, they will immediately associate “WP” with “WordPress”, which is a big part of what we focus on.
Before you finalize your business name, you’ll want to research the names of your potential competitors.
If you want to go even deeper, you can dig into the actual reasons why you think each name is successful.
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Doing the work necessary to complete this analysis will help you think about your own business name.
If you notice that all successful businesses have certain characteristics in their name, you might want to aim to include those same characteristics in yours.
A descriptive business name is pretty much what it sounds like – it’s made up of words that literally describe the business. For example, if you sell shoes, your business name could be Shoe Store and you could sell to
People will know exactly what you’re selling just by looking at the name, which can be helpful for small businesses because you may not have the marketing budget to get everyone to understand your brand name.
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A brand name, on the other hand, is defined primarily by the company it represents. That is, the trade name is unique to the entity. Common examples here would be Google, Amazon, Uber, Zappos, etc. These names have no direct meaning for what the company does, but they have become very memorable because of what they stand for.
Of course, it’s much easier to use the nondescript branding approach if you have a huge marketing budget to educate people about your business.
However, it doesn’t always have to be an either/or description. Done well, you can find a descriptive name that’s still pretty customizable.
For example, Vitacost sells vitamins and supplements at low prices, so the name is pretty descriptive. But at the same time, it’s still unique enough to have some branding and memorability about it.
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Similarly, Shopify is another example of a business name that is both descriptive and customizable. The “shop” part of the name describes what Shopify offers (
Here are some examples of business names that mix the descriptive and brandable approach. You can use these as inspiration for your own business name ideas:
Before deciding on a final business name idea, you need to make sure that you are able to fully occupy the digital presence of that business name.
The obvious consideration here is whether or not the domain name is available for registration. However, you will want to go further and check
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