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Home / Blog / How to start a small business / Business name ideas: 5 best ideas eye… business name ideas: 5 best generators to find the perfect name
Need A Business Name Idea
You might have the perfect idea for a product or service. But if you want to hang up your shingles and start reaching out to customers, you’ll need a name for your business.
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In a world of infinite possibilities, it can be difficult to settle on just one name for your business.
👉 In this post, we’ll share five business name idea generators that you can use to quickly come up with a great list of potential business names.
Then we will share some tips on how to validate your business name idea and settle on the right one for your business.
By mixing automated tools with your own qualitative analysis, you can find the perfect name for your business.
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We’ll get into some more theoretical suggestions for coming up with business name ideas in the next section. However, my guess is that you are mainly here to find a tool that can help you generate a great list of ideas.
So before we go any further, let’s take a look at our picks for the five best business name generators: 👇
DomainWheel is a free business name generator that can have you browsing a long list of business name ideas in less than a minute.
It is very easy to use. All you need to do is enter the main seed keyword(s) for your business, and then DomainWheel will automatically generate a great list of suggestions based on your input.
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One of the great things about DomainWheel is that it will also check if the domain name for your business is still available. After all, having the perfect business name is not very useful if it is already taken, right?
Further down the page, you can also get more creative with suggestions based on your keywords with three options: Sounds like, Rhymes with, Random.
Beyond the business name generator, DomainWheel also includes other blog and brand name generators, as well as some other useful tools.
Namelix is a business name generator that uses AI to generate its suggestions. As part of this, you will go beyond just entering a keyword and also enter your preferences for style and “random.”
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In terms of randomness, you can choose between low, medium, or high. Low randomness will generate “the most direct name ideas” while high randomness will generate “the most varied results.”
For each of the business name ideas, Namelix will suggest a simple logo and also explain how it generated that name (
One thing to remember, however, is that Squadhelp’s generator is designed to sell you its premium business ID packages. These include domain names, logos, and some other add-ons.
If you are looking for a premium business name package, it can be a good option. But if you don’t want to spend a few thousand dollars on your business identity, you might want to use a different name generator.
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With that being said, it can still be a good source of inspiration even if you don’t choose the exact award name that it suggests.
You’ll start by choosing your general industry – for example, fitness or restaurants. You can also choose multiple industries if that suits your situation.
Then you can choose two to three keywords related to your business idea. The tool will suggest relevant keyword ideas based on your industry, but you are also free to add your own keywords.
Finally, you have the option to choose an emotion that you want to associate with your business name. Here are some examples:
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Once you enter this information, Squadhelp will spit back a long list of suggestions, along with a suggested logo for each.
If you click on a logo, you can open another page with a short explanation of that business name. There is also an option to hear how the business name sounds without having a robot voice read it, which is kind of neat.
NameSnack is a free business name generator that does a great job of coming up with unique, brand names.
All you need to do is enter some keywords for your business and choose its general industry. NameSnack will then suggest a bunch of business name ideas and also check to make sure the “.com” domain is available for each idea.
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Or, if you’re in the UK, you can also choose to check if the “.co.uk” extension is available.
In addition to checking domain names, NameSnack can also help you create a logo for your chosen business name.
These can cost anywhere from a few thousand dollars up to $10,000+. However, the trade-off is that these are premium names that include the domain name and logo.
Think of these as a kind of business name ideas that will get you ready to be up and running right away.
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To use Brandroot, all you need to do is enter one or more keywords. Brandroot will then show you a list of name suggestions, including a premade logo.
You can also click the heart icon on any suggestion to see more business name ideas like this one. Likewise, you can click the “x” icon to see less ideas like this one.
Even if you don’t end up spending thousands of dollars on one of these premium name ideas, they can still be useful inspiration to help you come up with a business name that won’t cost that much to get started.
👉 If you want to see even more options, you can read our full collection of the best free business name generators.
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While all of the above tools can help you generate business name ideas, you’ll still want to do some manual effort and analysis to validate the suggestions from these tools.
When choosing a business name, you want to make sure it is something that will resonate with your target audience.
In order to do this, you need to really think about who your target audience is, maybe even come up with some user personas.
For example, maybe you use some technical terms or jargon that anyone in your target audience would immediately recognize, but others will have no idea about. If you’re confident in who your target audience is, that’s totally fine (and might even be preferable because it builds authenticity).
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A common example here would be a brand that targets military veterans and uses military slang in its brand name.
Or, consider our own name -. For those who have never built a website, “WP” might be meaningless. But for those interested in building a WordPress website, they will immediately associate “WP” with “WordPress,” which is a big part of what we focus on.
Before finalizing your business name, you’ll want to do some research on the names of your likely competitors.
If you want to go even further, you can dig into the actual reasons why you think each name is successful.
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Putting in the work to do this analysis will help you in thinking of your own business name.
If you notice that all successful businesses have certain characteristics in their name, you might want to aim to include those same characteristics in yours.
A descriptive business name is pretty much what it sounds like – it’s made up of words that literally describe the business. For example, if you sell shoes, your business name could be shoe store and you could sell in
People will know exactly what you sell just by looking at the name, which can be useful for small businesses because you might not have the marketing budget to make everyone understand your brand name.
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A brandable name, on the other hand, is defined primarily by the business that it represents. That is, the business name is unique to the entity. Common examples here would be Google, Amazon, Uber, Zappos, and so on. These names have no direct meaning in what the business does, but they have become very memorable because of what they represent.
Of course, it’s easier to use the non-descript branding approach if you have a large marketing budget to educate people about your business.
It doesn’t always have an either/or description, though. Done right, you can come up with a descriptive name that is still fairly brandable.
For example, Vitacost sells vitamins and supplements at low prices, so the name is fairly descriptive. But at the same time, it is still unique enough to have some brandability and memorability about it.
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Similarly, Shopify is another example of a descriptive and branded business name. The “shop” part of the name describes what Shopify offers (
Here are some examples of business names that mix descriptive and branding approaches. You can use them as inspiration for your own business name ideas:
Before you settle on a final business name idea, you’ll want to make sure you can fully handle the digital presence for that business name.
The obvious consideration here is whether or not the domain name is available for registration. However, you will want to go further and check
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