Nonprofit Business Plan Example Pdf – For many nonprofit organizations, business plans represent outdated and cumbersome documents that are created “just for the sake of it” or because clients want them.
However, a business plan can be an invaluable tool for your nonprofit. Even a short nonprofit business plan pushes you to do research, highlight your purpose, and refine your message.
Nonprofit Business Plan Example Pdf
Furthermore, without a nonprofit business plan, you will have a difficult time obtaining loans and grants, attracting corporate sponsors, meeting the right board members, and keeping your nonprofit on track.
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Even the best ideas can be worthless if you can’t design, implement and implement a strategic plan to make your idea work.
A nonprofit business plan describes your nonprofit as it is now and sets a roadmap for the next three to five years. It also sets your goals and plans to meet your goals. Your nonprofit business plan is a living document that should be updated regularly to reflect your evolving goals and circumstances.
A business plan is the foundation of your organization – who, what, when, where, and how you will make the right impact.
The best nonprofit business plans are not unnecessarily long. Include as much information as necessary. They can be as short as seven pages long, one of the important sections you’ll read about below and see in our template, or up to 30 pages long if your organization is growing.
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Whether your nonprofit is small and non-profit or your nonprofit has been running successfully for years, you need a nonprofit business plan. Why?
Regardless of your size or financial situation, when you create a nonprofit business plan, you effectively plan how your nonprofit will operate, who will be responsible for what, and how you plan to achieve your goals.
Your nonprofit also needs a business plan if you plan to secure support of any kind, whether financial, in-kind, or volunteer support. You need a business plan to communicate the mission and goals of your nonprofit.
Sometimes the board, or management in which the nonprofit operates, requires a nonprofit business plan.
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Before you start with writing the collection of money, performance, and other relevant information. If your non-profit organization is already active, this should at least include financial statements detailing operating expense reports and a spreadsheet showing sources of funding.
If your income is new, compile materials related to any secured financing sources and an estimate of operating financing, including expected costs.
You have no income after that! Your nonprofit business plan should begin by defining your core values and mission statement. Describe your vision, your guiding philosophy, and any other principles that provide purpose behind the work. This will help you refine and communicate your nonprofit message clearly.
“UNICEF emphasizes that the survival, protection, and development of children are essential to human progress.”
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Your nonprofit’s mission statement can help you establish your priorities, the problems your organization wants to solve, who your organization serves, and its future goals.
Outline your nonprofit business plan. Write down everything you want your plan to cover (eg sections like marketing, fundraising, human resources, and budgeting).
An outline helps you focus your attention. It gives you a road map from the beginning, to the middle, to the end. Outlining really helps us write faster and more efficiently.
An outline will help you understand what you need to tell your audience, whether it is sequenced properly, and whether the correct emphasis is placed on each topic.
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For example, the American Red Cross carries out its work to prevent and reduce suffering through five main services: disaster relief, supporting American families, life-saving blood, health and safety services, and international service.
Do not delete program details, including jobs and beneficiaries. This is the most important thing for many students.
However, don’t overload the reader with technical jargon. Try to give specific examples. Include photos, brochures, and other promotional materials.
A marketing plan is essential for a nonprofit organization to achieve its goals. If your nonprofit is already active, describe in detail all current marketing activities: any outreach activities, campaigns, and other initiatives. Be specific about outcomes, activities and costs.
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This will always be the most detailed section because it describes exactly how you plan to execute your business plan.
An operational plan describes how the nonprofit plans to deliver operations. In the operational plan, it is important to explain how you plan to maintain your operations and how you will evaluate the impact of your programs.
The operational plan should provide an overview of your organization’s day-to-day operations such as the people and organizations you work with (for example, partners and suppliers), any legal requirements your organization must meet (for example, if you deliver food, you will need the appropriate licenses and certifications), any – insurance you have or will need etc.
In an operational plan, it also includes a people/team component. Identify key people in your organizations and any personnel changes you are planning as part of your business plan.
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For a nonprofit organization, an impact plan is as important as a financial plan. The nonprofit wants to create social change and a social return on investment, not just a financial return on investment.
Your impact plan should be specific about how your nonprofit will get to “Step 2: The Heart of the Matter”. It should include details about what changes you want to make, how you will make them, and how you will measure them.
This section turns your goal and motivation into a tangible success you want to make your nonprofit and set specific goals and objectives.
These define your nonprofit’s bottom line, so they’re key to unlocking support. Clients want to know who you are doing for them, how, and exactly how you measure your impact.
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This is one of the most important parts of your nonprofit business plan. Creating a financial plan will allow you to make sure your nonprofit has its basic financial needs covered.
Every non-profit needs some level of funding to stay afloat, so it’s important to make sure your organization will meet that limit.
If your nonprofit is already active, use established financial records to complete this section of the business plan.
Knowing the financial details of your organization is very important in a world where the public wants transparency about where their donations are going.
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Pro Tip: Explore startup accelerators dedicated to nonprofits that can help you with funding, support, networking, and more.
Usually written last but first in your business plan, your nonprofit executive summary provides an introduction to your overall business plan. The first page should describe your nonprofit’s purpose and mission, summarize your market analysis that proves the identified need, and explain how your nonprofit will meet that need.
The Executive Summary is where you sell your product and its ideas. Here you need to describe your organization clearly and concisely.
Be sure to customize your executive summary depending on your audience (ie your executive summary page will look different if your main goal is to win a grant or hire a board member).
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Include additional documents in the section related to your nonprofit: organizational flow chart, current fiscal year budget, board of directors list, status letter from your IRS, other documents, etc.
The appendix contains additional useful information that may not be appropriate for your business plan format (i.e. may make it less readable or unnecessarily long).
To help you get started we’ve created a nonprofit business plan template. It will serve as a framework without looking at your non-profit site. Click here to access the document.
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Most non-profits start with passion and enthusiasm, but without a proper business plan. It’s a common misconception that just because an organization is labeled “non-profit,” it doesn’t have to operate in any way as a business.
However, a non-profit business is a type of business, and many of the same rules that apply to a for-profit company also apply to a non-profit organization.
As explained above, your nonprofit business plan is a combination of your marketing plan, strategic plan, operational plan, impact plan, and financial plan.
It’s important to note that your nonprofit shouldn’t be set in stone—it can and should change and evolve. It is a living thing. While your vision, values, and mission will remain the same, your nonprofit business plan may need to be updated from time to time. Keep your audience in mind and adjust your strategy as needed.
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Finally, don’t let your plan collect dust on the shelf! Print it, hang posters on your office walls, read from it during your team meetings. Use all the research, data, and ideas you’ve gathered and put them into action!
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