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In 2011, I enrolled in an International MBA. Coming from a legal profession, for me, an MBA was a way to change direction quickly.
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I wanted to pursue a career in business (more as an entrepreneur than a manager). And I wanted to quickly find a career path to move to the US (I’m originally from Italy).
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Fast forward to 2013, after I finished my MBA, I managed to land a job in California as an Analyst after completing my MBA with an emphasis in Corporate Finance and Business Strategy.
However, instead of becoming an entrepreneur, I was put on a certain career path where I was supposed to – like in the military – take a few linear steps and wait a few more years to climb the ladder.
Four years since starting my MBA and three years into my new life in California. The career path I had entered through the MBA was not satisfying to me.
This is not why I enrolled in an MBA. So I resigned, went back to Italy and started my digital business (a lot happened in between, like I moved to NYC for a few months, but for the sake of brevity, let’s skip this part, for now).
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I thought most of the things I had learned in business school, while very useful, for a linear career path, in a corporation.
They weren’t that helpful to me as a digital entrepreneur. So I had to go back to study on my own, experiment a lot and in the process, learn a bunch of new things all over again.
To make things more interesting, I also joined a high-tech startup in 2016, for which I still lead the Enterprise unit.
It’s a true journey into the business world and a set of resources I’ve learned the hard way over the years to help you thrive in an uncertain business world.
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FW is not about quick business education for its own sake; it is about the minimum dose of business education that leads to action rather than paralysis;
It is about original and independent research, the fruit of thousands of hours of analysis, study and critical thinking.
The name might trick you into thinking you can learn everything you need to know in four weeks.
Instead, it’s a concept for starting a journey where, within a few weeks, you can learn and apply the fundamental concepts of advanced business in the real world.
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Personally, it took me years to master some of the concepts I covered in this blog, and often the transition was about forgetting things that were no longer relevant or that never were.
The real world is very contextual. Things that work in one context will not work or be disastrous in a new context and environment.
This is why I try to keep agnostic. There are many tools, frameworks, and methodologies you can use, but each should be evaluated against your environment.
However, what matters is the process. The process sticks, as it helps you quickly understand the context.
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When in 2015 I completely changed my focus from my previous career to building digital businesses, I found that the education I had received through an MBA did not help me much in creating a digital business.
That’s why I decided to document my new journey and as I went through it, I thought I’d build the business school resources I wish I had when I was building my business.
As I released more and more stuff into the world, I could gather feedback on whether those resources might be valuable to other practitioners in the real world, and that’s what fascinated me, and still, it’s what keeps me going.
When I hear people sending messages about how they did with resources from ; how they started their business; how they transitioned into a career or started a new role, that’s what gives me satisfaction and happiness.
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In order for me to continue to fund my passion, research and enable more and more people to learn advanced business concepts, I needed to become financially stable.
The blog earns money mainly through premium products (courses, books, subscriptions, sponsorships) for people who wanted to take their knowledge to the next level.
People who come are extremely happy with the free resources available. While those people who are willing to take the next step to join our premium resources.
The business world changed quickly; The digital world has changed the way business operates, and understanding these dynamics has become critical. That’s why I created this blog. I documented here all the lessons learned over the years and, as I did so, made them available to you so that this would become the go-to place for entrepreneurs, leaders and digital business people.
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When I first started in digital marketing, I came from a completely different background. Graduated as a Lawyer, after an International MBA I worked as a Financial Analyst for a real estate investment firm. That experience taught me to look at hard numbers and analyze each company’s balance sheets to understand the business logic behind them. When you understand how money moves, you can also understand the strategic thinking behind every company.
When I approached digital marketing, I was looking for ways to break free from the mundane 9-5 job and be alone. The point was that all the things that were more visible on the web ended up being less useful. I soon learned that visibility does not mean importance. However, I wanted to share practical resources out there that anyone could use to grow their business or at least gain a better understanding of the business world.
Then I joined a tech startup. There I have been helping the company since late 2016 to develop its business operations. One thing that was clear to me from day one was that a solid distribution strategy is critical to the success of any company. From there I decided to learn everything I could about business modeling, business strategy, distribution strategies and growth marketing.
An MBA can still be a valuable program for people who want to advance in their business careers. And for aspiring entrepreneurs. However, there are some fundamental aspects of MBA programs that make them too risky by today’s standards.
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As the business world changes at a faster and faster pace, the opportunity cost associated with enrolling in an MBA program has become too high for many people to afford.
However, this is only part of the story – I argue. Indeed, today MBA programs have become very risky for several reasons:
In this blog, I cover business models. And I focus a lot of my attention on those models that are changing the game. To be sure this does not have much to do with disruption. What we accept and take for granted is a modern business and education model. However, that model has its basis in the world which was shaped in the last decades.
Many contemporary business models that have reshaped the business world and rewritten the rules seem to harken back to an earlier era. Where centralized and closed models have won in recent decades. New technologies finally allow the decentralization, disintermediation and delocalization of companies, processes and teams.
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Thus, you will be able to learn everything related to business growth, distribution, business modeling and digital entrepreneurship.
One of the most significant lessons learned when studying technology companies is how distribution and the ability to design a sustainable business model are among the most critical aspects. The more a company is based on a technology product or service, the more the founders will be technical people (engineers or programmers). While this is great and allows us to build an incredible product. This can also lead to overseeing the right sales and distribution strategies that will enable the business to take off and become sustainable, fast!
As Head of Business Development, I also focused my efforts on finding the right strategies, distributions, sales processes to accelerate the growth of digital businesses. It is important to never lose focus on the product and customer needs. By meeting a great product built around customer needs, delivered through the right channels, I believe any company can achieve success, quickly and sustainably.
Community Says I Learned More in 90 Minutes in a Coffee Shop from Resources Than in Three Years of Part-Time MBA
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I have been delighted with Gennaro’s steady stream of excellent recaps and prolific insights from . He is a hardworking and responsible producer.
Thanks to what I have learned about some of the basic business concepts that everyone interested in business should know and about the business models of the companies that shape the world. Laura Soto von Arnim Senior Information Security Specialist –
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