What Is Business Reply Mail – What makes a company approachable in the eyes of customers, business partners and potential customers? Ease of communication is key to showing your customers and prospects that they can contact your business anywhere, anytime. Canada Post Business Response Mail is the best tool for facilitating a convenient response method for direct mail campaigns. It can help you optimize your direct mail response rate in ways you never expected. Customers immediately know how to get back in touch with you as soon as they see the envelope in the business reply letter.
Corporate reply envelopes and cards are perfect for creating replies whether you’re targeting your existing customer or new prospects. That’s why it’s crucial for businesses that have direct mail campaigns or are planning to implement them in the future to learn about business reply mail.
What Is Business Reply Mail
So here we explain everything you need to know about business reply mail. This article details how business response emails can help you optimize your direct mail campaign responses. We’ll also explain how to properly use corporate reply envelopes in your company’s direct mail campaign.
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Business Reply Mail is a Canada Post service that allows businesses to provide a convenient way to respond to direct mail. This allows you to post an extra envelope so that the recipient can reply to your letter.
As for the recipient of the company’s response letter, they have a convenient and free way to contact the company. On the other hand, BRM allows companies to optimize the response rate of their direct mail campaigns.
Businesses also get the benefit of not having to pay postage for a business reply unless it is used by the recipient. Recipients often feel that a company’s reply letter is safe and less likely to be a scam. So business replies can legitimize your brand and build trust.
But recipients mostly prefer to use business reply envelopes. Why do they do this? Because most people like to keep their communications private, especially when you are sending confidential mails or information.
Business Reply Mail Artwork Request
On the other hand, business response cards are more straightforward in their communication. Business response cards are better for situations where you want to generate instant responses or engagements. In other words, business reply cards are acceptable as long as confidentiality is not a top priority for your client.
Business Reply Mail or BRM Mail services are available to your customers in more than 180 countries worldwide. However, the US and Canada are the two most prominent countries that use BRM Mail.
Getting started with a business response letter is relatively easy. All you have to do is follow a few simple steps. However, we will still walk you through the steps so you have clarity on what you need to do. Getting BRM Mail up and running for your business involves the following three steps
Before implementing Business Reply Mail services in your company, you must have access to a BRM email account. To set up a BRM Mail account, you can contact a Canada Post representative or call 1-866-757-5480.
Business Reply Mail Stock Photos
You will then receive a customer number from Canada Post. The customer number will also appear in the postage section of your Business Reply Mail envelope or card. You can then set up your own return addresses and there is no limit to the number of return addresses you can set.
However, it is worth noting that there is a non-refundable annual fee for each unique return address added. Therefore, it would not be a good idea to provide as many return addresses as you can.
Canada Post offers you its own online tools that allow you to create and send Business Reply Mail artwork. You can use Canada Post tools to personalize your BRM artwork. This allows you to add elements such as your brand/campaign name.
After creating your Business Reply Mail account, you can create BRM artwork for your mailer. However, make sure you have the Canada Post business number you need to register and access the BRM art tools.
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In this step, you can also select the type of business response email to use for this unique campaign. You can choose from three options for your direct mail campaign: envelopes, cards, and labels.
In addition, you can even access the Canada Post Customer Guide to check the size, weight and other specifications of your chosen postage.
One of the attractive features of using Canada Post’s artwork tool is that it allows you to test your artwork before printing. Anyone with experience with direct mail campaigns knows the importance of testing direct mail.
In this step, you will take the final layout of the return and import your BRM artwork onto it. Here you can check that your BRM artwork is correctly positioned on the return letter. You can even send your BRM envelope/card/label design to [email protected].
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In addition, you will have the opportunity to test five samples of your own physical BRM units. This allows you to ensure that your mailer is readable by the Canada Post system. Finally, you should make sure that the printer you are using is compatible and ready to do a little experiment.
You or your printer may send a physical copy of your business response to the following address for testing.
The image below should give you a broad idea of what your BRM mailing should look like. But if you feel like the picture doesn’t explain much, don’t feel bad because you’re not alone. Therefore, we have provided a small explanation of the BRM placement guidelines.
The image above should give you a broad idea of what your BRM mailing should look like. But if you feel like the picture doesn’t explain much, don’t feel bad because you’re not alone. Therefore, we have provided a small explanation of the BRM placement guidelines.
Package Photo Gallery
As you can see in the picture, you need to write the BRM address in the lower left corner of the company’s reply letter. In other words, here you can have your business address printed so your customers don’t have to write it themselves.
Never leave the BRM address blank as it takes away the convenient aspect of BRM. There is little or no chance that a customer will have to manually write down your business address just to reply to you.
Unlike horizontal bars, they are not uniform in nature. A barcode contains long and short bars. Above this is also a human-readable line containing customer identification information.
The human-readable line is an integral part of the underlying barcode. Make sure these two elements are always together in your company’s response letters, as in the image above.
Send Out A Business Reply Letter Stock Photo
Canada Post can accurately process a piece of mail using a bar code and a human-readable line. They provide Canada Post with the necessary customer identification information.
The postmark is placed in the upper right corner of the company’s reply mail on the same side as the destination address. In the case of reply letters from domestic companies, the indicator contains the customer number and the customer’s additional tax code. For an international business reply letter, the mark contains only the customer number and bars in both the top/left and bottom/right corners.
The picture shows that there are three vertical bars to the left of the sign. The purpose of the three extraction strips is to allow Canada Post mail processing to extract items that require special handling. It is worth noting that the three extraction bars only apply to domestic commercial reply letters, not international reply letters.
Arrows are the arrow-like shapes you see directly below the mark. This is the Business Reply Mail service identifier as it is only used in BRM. In other words, you cannot use the arrow buttons in any other Canada Post service.
What Is A Business Reply Mail?
As you might expect, Canada Post has defined standard dimensions for a corporate reply letter. There is a standard size for BRM envelopes, postcards, self-mailers and oversized or non-standard mailers. The standard size of a business reply envelope is not the same as the standard size of cards. Therefore, it is important to understand the standard sizes of BRM mail items.
For standard or mechanical mailers, the weight limit for business reply mail is 50 grams. In comparison, the weight limit for corporate reply mail to others or non-processing is 500 grams.
If BRM has been on your mind for a while, chances are you’ve already heard #9 throwing envelopes around. #9 envelopes or number 9 envelopes are smaller white envelopes that you can insert into a larger BRM envelope.
However, BRM is not the only postal service that uses #9 envelopes. Another common use of #9 envelopes involves courtesy reply mail or CRM. The
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